I went looking up “Carlos Alcaraz” so you don’t have to

I thought I’d skip posting today, but Carlos Alcaraz had other plans. Sometimes you can feel a story crossing the invisible line from niche to mainstream. What I saw people linking to Carlos Alcaraz – Sebastián Báez, en directo en el arranque del Masters de Montecarlo | Tenis | Deportes (EL PAÍS) Báez le ganó … Read more

On “Spfl Fixtures”: the headline version and the human version

There’s always one trend that feels oddly personal – today it’s Spfl Fixtures. Sometimes the trend isn’t the story – the reaction is. What I saw people linking to Key fixtures in the title race (Sky Sports) Furious Celtic & Gers chiefs phoned me within MINUTES of split fixtures release (The Scottish Sun) The post-split … Read more

“Wales Rugby Online” in my feed: a few thoughts

I saw Wales Rugby Online trending and felt that little jolt of ‘what did I miss?’ The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Challenge Cup: Qualified lawyer Rodrigo Martinez hunts glory with Dragons (BBC) The qualified lawyer hunting Euro glory … Read more

“Qatar”: the story, the subtext, and my takeaway

I saw Qatar and immediately opened a new tab. Then another. Then another. I can’t help noticing how different generations search for different reasons. What I saw people linking to Aussie flights axed as Iran conflict escalates (News.com.au) Qatar Airways Unleashes a Dramatic Doha Comeback, Turning Sudden Airspace Shutdown Into a Surging Global Route Expansion … Read more

I went looking up “Keshi Anderson” so you don’t have to

I came for the headlines and stayed for the curiosity: Keshi Anderson. It’s a reminder that the internet isn’t one conversation – it’s thousands happening at once. What I saw people linking to ‘Flog him to death’: The key to unlocking Luton Town loanee’s form critical to Portsmouth survival hopes (Portsmouth News) My first breadcrumb … Read more

A tiny vibe check on “Rachel Reeves”

The internet has chosen its topic of the day, and apparently it’s Rachel Reeves. Part of me loves the speed of it – a million people asking the same question within the same hour. What I saw people linking to Ed Miliband ‘preparing to cry betrayal’ over North Sea drilling (The Times) New North Sea … Read more

A tiny vibe check on “Savannah Guthrie”

I wasn’t planning to write about what’s trending today, but Savannah Guthrie kept popping up – so here we are. Trends are funny – they’re half news, half group chat energy. You can almost feel the collective ‘Wait, what?’ through the screen. What I saw people linking to Savannah Guthrie returns to NBC's Today show, … Read more

One trend, one coffee: “Como”

I saw Como trending and felt that little jolt of ‘what did I miss?’ It’s fascinating how quickly a topic can become common knowledge just by being searched enough. What I saw people linking to 💣 Juve v Como for transfers, Leao up for sale, Roma-Osorio 🔥 (Yahoo Sports) 💣Juve eye Serie B, Roma-Alajbegovic, Bastoni-Lukaku … Read more