On “Brigitte Macron”: the headline version and the human version

I thought I’d skip posting today, but Brigitte Macron had other plans. At its best, a trend is a shortcut to context. At its worst, it’s a game of telephone. What I saw people linking to Tiphaine Auzière officialise son histoire d’amour avec un étudiant en école de commerce de 20 ans son cadet (Madame Read More “On “Brigitte Macron”: the headline version and the human version”

My small attempt to make sense of “The Walking Dead: Dead City”

I came for the headlines and stayed for the curiosity: The Walking Dead: Dead City. At its best, a trend is a shortcut to context. At its worst, it’s a game of telephone. What I saw people linking to 'The Walking Dead's Best Character Officially Returns in New 'Dead City' Season 3 Sneak Peek [Exclusive] Read More “My small attempt to make sense of “The Walking Dead: Dead City””

A trend check: “Talbi” and what it might mean

There’s always one trend that feels oddly personal – today it’s Talbi. A spike like this usually means people are comparing notes in real time. What I saw people linking to Locked In: Analysing Sunderland’s Europa League Squad (Roker Report) Sunderland make big Europa League calls as Chemsdine Talbi and Melker Ellborg are omitted (Sunderland Read More “A trend check: “Talbi” and what it might mean”

Why “Luka Modrić” is on everyone’s mind (at least today)

You know when a word keeps following you around online? Today that word was Luka Modrić. It’s fascinating how quickly a topic can become common knowledge just by being searched enough. What I saw people linking to “I will return to Real Madrid on one condition”: Modric sends strong messages about “Cristiano at fifty”, Mourinho Read More “Why “Luka Modrić” is on everyone’s mind (at least today)”

I went looking up “En-W vs Irew” so you don’t have to

I checked the trending list out of habit and got immediately snagged by En-W vs Irew. I’m always wary of hot takes, but I do enjoy the first draft of public opinion. What I saw people linking to Maia Bouchier can be world beater for England as Ashes preparations continue, says Heather Knight (Sky Sports) Read More “I went looking up “En-W vs Irew” so you don’t have to”

“Roy Keane” is trending – here’s the part that feels important

I clicked one thing, then another, and suddenly Roy Keane was the centre of my screen. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to ‘He’s not the answer!’ – Roy Keane blasts Man Utd pursuit of £75m Newcastle star Lewis Hall Read More ““Roy Keane” is trending – here’s the part that feels important”

“Afl”: the story, the subtext, and my takeaway

I came for the headlines and stayed for the curiosity: Afl. I always ask myself whether this is about facts, feelings, or a mix of both. What I saw people linking to Fremantle thrive on jeopardy – luckily for them qualifying finals are nerve shredders | Jonathan Horn (The Guardian) 'An honour': Hawks defender on Read More ““Afl”: the story, the subtext, and my takeaway”

One trend, one coffee: “London Stadium”

You know when a word keeps following you around online? Today that word was London Stadium. When something like this spikes, I always wonder what people are really searching for: clarity, gossip, context, or just the comfort of seeing that everyone else is curious too. What I saw people linking to Labour calls for Mayor Read More “One trend, one coffee: “London Stadium””

I couldn’t ignore “Alex Gilbert” today – here’s why it grabbed me

I keep a soft eye on trends, and Alex Gilbert jumped out immediately. At its best, a trend is a shortcut to context. At its worst, it’s a game of telephone. What I saw people linking to Alex Gilbert: Leyton Orient sign former Middlesbrough midfielder (BBC) Departed Middlesbrough midfielder set to complete League One free Read More “I couldn’t ignore “Alex Gilbert” today – here’s why it grabbed me”

“Patsy Kensit” popped up – and I couldn’t not click

The internet has chosen its topic of the day, and apparently it’s Patsy Kensit. Sometimes you can feel a story crossing the invisible line from niche to mainstream. What I saw people linking to Patsy Kensit had ‘panic attacks’ when she returned to Emmerdale after 20 years (ITVX) Emmerdale's Sadie King returns tonight – with Read More ““Patsy Kensit” popped up – and I couldn’t not click”