I went looking up “Liverpool Midfield Transfer Rumors” so you don’t have to

I wasn’t trying to get pulled into the trending vortex, but Liverpool Midfield Transfer Rumors got me anyway. When a phrase jumps like this, it’s usually because something happened – or someone said something – or both. What I saw people linking to Mac Allister's Struggle Epitomised Liverpool – Is This The End? (This Is Read More “I went looking up “Liverpool Midfield Transfer Rumors” so you don’t have to”

Why “John Wayne” is on everyone’s mind (at least today)

The internet has chosen its topic of the day, and apparently it’s John Wayne. There’s a strange comfort in watching a shared curiosity ripple across the country. What I saw people linking to The 1963 movie John Wayne wanted to delete from history: “Just plain bad judgment” (Far Out Magazine) John Wayne's Dirty Harry-Style Action Read More “Why “John Wayne” is on everyone’s mind (at least today)”

On “Peter Hickman”: the headline version and the human version

Not everything trending earns a post, but Peter Hickman felt worth a pause. The search bar is where we go when we’re trying to catch up without asking anyone directly. What I saw people linking to Fourteen-time Isle of Man TT winner to make debut at Southern 100 (Isle of Man Today) 2026 Southern 100: Read More “On “Peter Hickman”: the headline version and the human version”

I keep seeing “Sonny Baker” – so here’s a quick take

I noticed Sonny Baker climbing the list and decided to follow the trail. Sometimes you can feel a story crossing the invisible line from niche to mainstream. What I saw people linking to Sonny Baker’s second day was a lesson that Test cricket can turn on you quick (The Guardian) Sonny Baker: 'A dream come Read More “I keep seeing “Sonny Baker” – so here’s a quick take”

I tried to summarise “Brandon Nakashima” without the noise

Some trends glide by. Brandon Nakashima basically waved at me until I paid attention. I can’t help noticing how different generations search for different reasons. What I saw people linking to Queen's Tennis LIVE: Alex de Minaur vs Brandon Nakashima – watch BBC coverage, live scores, results & order of play (BBC) Quarterfinals Live Stream: Read More “I tried to summarise “Brandon Nakashima” without the noise”

“Alex De Minaur” is having a moment. Here’s mine

Some trends glide by. Alex De Minaur basically waved at me until I paid attention. I like to think of trends as a map of attention: messy, crowded, and occasionally revealing. What I saw people linking to De Minaur on matching Boulter at Queen’s Club: ‘I’ll never hear the end of it’ (ATP Tour) Queen's Read More ““Alex De Minaur” is having a moment. Here’s mine”

“Wedding”: the story, the subtext, and my takeaway

You know when a word keeps following you around online? Today that word was Wedding. The search bar is where we go when we’re trying to catch up without asking anyone directly. What I saw people linking to Taylor Swift, Travis Kelce Canceled Rhode Island Wedding Party (TMZ) Taylor Swift Didn’t Marry in Rhode Island. Read More ““Wedding”: the story, the subtext, and my takeaway”

A trend check: “Bradley Barcola Transfer News” and what it might mean

I clicked one thing, then another, and suddenly Bradley Barcola Transfer News was the centre of my screen. It’s a reminder that the internet isn’t one conversation – it’s thousands happening at once. What I saw people linking to Former Northern Ireland goalkeeper: ‘My son has joined Premier League giants… it’s done and dusted’ (Belfast Read More “A trend check: “Bradley Barcola Transfer News” and what it might mean”

A small personal take on “Kate Middleton Alizée Thevenet Ascot”

There are some days when a trend feels like background noise, and some days when it feels like it’s tapping you on the shoulder. Today, that shoulder-tap was Kate Middleton Alizée Thevenet Ascot. The search bar is where we go when we’re trying to catch up without asking anyone directly. What I saw people linking Read More “A small personal take on “Kate Middleton Alizée Thevenet Ascot””

One trend, one coffee: “Steve Hilton”

A quiet morning, a loud trend: Steve Hilton. A spike like this usually means people are comparing notes in real time. What I saw people linking to Opinion | California Needs a Pro-Business Governor (WSJ) Opinion | How California became a case study in failed governance (The Washington Post) CNN's Fareed Zakaria blasts California's 'failing' Read More “One trend, one coffee: “Steve Hilton””