Why “Alistair Johnston” is on everyone’s mind (at least today)

Some trends glide by. Alistair Johnston basically waved at me until I paid attention. I can’t help noticing how different generations search for different reasons. What I saw people linking to KMI panel unanimous over two huge Celtic vs Rangers decisions (The Rangers Review) Celtic star Alistair Johnston admits he was 'LUCKY' to avoid Rangers Read More “Why “Alistair Johnston” is on everyone’s mind (at least today)”

My quick notes on “Harry Milne” while it’s blowing up

I keep a soft eye on trends, and Harry Milne jumped out immediately. I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. What I saw people linking to Hearts discuss replacing Craig Halkett – plus Cammy Devlin and Read More “My quick notes on “Harry Milne” while it’s blowing up”

Today’s little rabbit hole: “Royal Marines”

I clicked one thing, then another, and suddenly Royal Marines was the centre of my screen. A spike like this usually means people are comparing notes in real time. What I saw people linking to Vehicle seizures and helicopter raids sharpen Royal Marines ahead of US deployment (Forces News) Marines take to the skies for Read More “Today’s little rabbit hole: “Royal Marines””

I tried to summarise “Hibs” without the noise

I thought I’d skip posting today, but Hibs had other plans. Trends are funny – they’re half news, half group chat energy. You can almost feel the collective ‘Wait, what?’ through the screen. What I saw people linking to Falkirk 1-3 Hibernian: What McGlynn said (BBC) Falkirk 1-3: Hibernian: Josh Campbell scores twice on return Read More “I tried to summarise “Hibs” without the noise”

A trend check: “Shankland” and what it might mean

I thought I’d skip posting today, but Shankland had other plans. When a phrase jumps like this, it’s usually because something happened – or someone said something – or both. What I saw people linking to Belgian footballer torn between Celtic and former team-mate Lawrence Shankland (Daily Record) Lawrence Shankland on 'mad' Hearts transformation and Read More “A trend check: “Shankland” and what it might mean”

The internet is fixated on “Bwfc Tickets” – and I get why

A quick glance at what’s trending turned into a deep breath and a click on Bwfc Tickets. At its best, a trend is a shortcut to context. At its worst, it’s a game of telephone. What I saw people linking to Wanderers Announce Sky Bet League One Play-Off Final Ticket Details (Bolton Wanderers FC) Play-Off Read More “The internet is fixated on “Bwfc Tickets” – and I get why”

A trend check: “Ken Harwood” and what it might mean

There’s always one trend that feels oddly personal – today it’s Ken Harwood. Sometimes a trend is a breaking-news echo. Sometimes it’s pure vibe. What I saw people linking to Gogglebox star Ken Harwood dies aged 77 (The Independent) Gogglebox star dies as Channel 4 show issues tribute (Manchester Evening News) Gogglebox star dies after Read More “A trend check: “Ken Harwood” and what it might mean”

A brief, slightly biased explainer of “Conor Chaplin”

A quiet morning, a loud trend: Conor Chaplin. When something like this spikes, I always wonder what people are really searching for: clarity, gossip, context, or just the comfort of seeing that everyone else is curious too. What I saw people linking to CONOR CHAPLIN TO DEPART TOWN (Ipswich Town FC) 'Will go down in Read More “A brief, slightly biased explainer of “Conor Chaplin””

My small attempt to make sense of “Jodie Whittaker”

This is one of those ‘I should probably understand this’ moments: Jodie Whittaker. I can’t help noticing how different generations search for different reasons. What I saw people linking to Dear England trailer released and launch date announced (BBC) 'Dear England': BBC Gives Soccer Miniseries Launch Date & Trailer (Deadline) Dear England TV series sets Read More “My small attempt to make sense of “Jodie Whittaker””