Today’s little rabbit hole: “Brendan Fraser”

This wasn’t on my radar at all – until Brendan Fraser started showing up everywhere. If you squint, trending topics are basically a public pulse-check. What I saw people linking to Brendan Fraser Says He’s “Doing My Best” To Get In Shape For ‘The Mummy 4’: “Wish Me Luck” (Deadline) Brendan Fraser shares exciting Mummy … Read more

On “Wakefield”: the headline version and the human version

I did the classic ‘quick scroll’ and somehow ended up staring at Wakefield like it was a riddle. Trends compress time: yesterday’s unknown becomes today’s everywhere. What I saw people linking to Local elections 2026 LIVE: Here are the results as they are announced for Wakefield Council (Wakefield Express) Labour fearing the worst as Reform … Read more

“Portugal” in my feed: a few thoughts

I noticed Portugal climbing the list and decided to follow the trail. If you squint, trending topics are basically a public pulse-check. What I saw people linking to Criação de empresas cai há três meses consecutivos. Agricultura lidera quedas (Agroportal) Foram criadas 19.503 novas empresas desde o início do ano em Portugal (Executive Digest) Menos … Read more

Today’s little rabbit hole: “Jamaica”

I saw Jamaica trending and felt that little jolt of ‘what did I miss?’ The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Inside BougainVilla, a luxury villa escape in Montego Bay, Jamaica (Caribbean National Weekly) NaRRA plea – Jamaicans urged to … Read more

“Lidl Plus Loyalty Scheme Update” is trending – here’s the part that feels important

There’s always one trend that feels oddly personal – today it’s Lidl Plus Loyalty Scheme Update. Trends compress time: yesterday’s unknown becomes today’s everywhere. What I saw people linking to Lidl's new loyalty scheme less generous, shoppers say (BBC) Lidl shopper? You now need to earn points to get 'freebies' (Money Saving Expert) Lidl changes … Read more

I tried to summarise “Liberal Democrat” without the noise

The internet has chosen its topic of the day, and apparently it’s Liberal Democrat. Trends compress time: yesterday’s unknown becomes today’s everywhere. What I saw people linking to A night '15 years in the making', as Liberal Democrats take Stockport (Manchester Evening News) Liberal Democrats celebrate after taking top target Stockport Council | ITV News … Read more

Today’s little rabbit hole: “John Swinney”

This wasn’t on my radar at all – until John Swinney started showing up everywhere. It’s fascinating how quickly a topic can become common knowledge just by being searched enough. What I saw people linking to Two days of Scottish election campaigning to go (BBC) None of Scotland’s parties has fully faced up to the … Read more

I tried to summarise “Rod Stewart” without the noise

You know when a word keeps following you around online? Today that word was Rod Stewart. Trends compress time: yesterday’s unknown becomes today’s everywhere. What I saw people linking to Sir Rod Stewart tells Celtic and Rangers fans to ‘behave’ after violent Old Firm (Yahoo Sports UK) Rod Stewart Urges Celtic and Rangers Fans to … Read more