“Alex De Minaur” is having a moment. Here’s mine

Some trends glide by. Alex De Minaur basically waved at me until I paid attention. I like to think of trends as a map of attention: messy, crowded, and occasionally revealing. What I saw people linking to De Minaur on matching Boulter at Queen’s Club: ‘I’ll never hear the end of it’ (ATP Tour) Queen's … Read more

A trend check: “Bradley Barcola Transfer News” and what it might mean

I clicked one thing, then another, and suddenly Bradley Barcola Transfer News was the centre of my screen. It’s a reminder that the internet isn’t one conversation – it’s thousands happening at once. What I saw people linking to Former Northern Ireland goalkeeper: ‘My son has joined Premier League giants… it’s done and dusted’ (Belfast … Read more

“Wedding”: the story, the subtext, and my takeaway

You know when a word keeps following you around online? Today that word was Wedding. The search bar is where we go when we’re trying to catch up without asking anyone directly. What I saw people linking to Taylor Swift, Travis Kelce Canceled Rhode Island Wedding Party (TMZ) Taylor Swift Didn’t Marry in Rhode Island. … Read more

One trend, one coffee: “Steve Hilton”

A quiet morning, a loud trend: Steve Hilton. A spike like this usually means people are comparing notes in real time. What I saw people linking to Opinion | California Needs a Pro-Business Governor (WSJ) Opinion | How California became a case study in failed governance (The Washington Post) CNN's Fareed Zakaria blasts California's 'failing' … Read more

“Jeffrey Donaldson” is everywhere right now’ and I have thoughts

I noticed Jeffrey Donaldson climbing the list and decided to follow the trail. It’s fascinating how quickly a topic can become common knowledge just by being searched enough. What I saw people linking to Jury in Sir Jeffrey Donaldson sex abuse trial continue deliberations (BBC) Jeffrey Donaldson trial: Jury resumes deliberations on child sex charges … Read more

I keep seeing “Parklife 2026” – so here’s a quick take

I wasn’t looking for a new obsession today, but Parklife 2026 volunteered. If you squint, trending topics are basically a public pulse-check. What I saw people linking to Parklife 2026: Line-up, road closures, and how to get there (BBC) Urgent police message as 250,000 to descend on Greater Manchester in manic weekend (Manchester Evening News) … Read more