A tiny vibe check on “Sabotage”

I came for the headlines and stayed for the curiosity: Sabotage. When a phrase jumps like this, it’s usually because something happened – or someone said something – or both. What I saw people linking to Europe targeted by spiralling campaign of sabotage and Russia is the chief suspect (BBC) Europe calls out Russia’s ‘hybrid Read More “A tiny vibe check on “Sabotage””

“New Grand Tour Review” in my feed: a few thoughts

I noticed New Grand Tour Review climbing the list and decided to follow the trail. It’s a reminder that the internet isn’t one conversation – it’s thousands happening at once. What I saw people linking to The Grand Tour review – a deeply strange rejection of Jeremy Clarkson and the gang (The Guardian) The Grand Read More ““New Grand Tour Review” in my feed: a few thoughts”

On “Rodrygo”: the headline version and the human version

This wasn’t on my radar at all – until Rodrygo started showing up everywhere. I can’t help noticing how different generations search for different reasons. What I saw people linking to Transfer window 2026 analysed (Arsenal.com) Arsenal bank on continuity after big names elude them late in transfer window (The Guardian) Arsenal to avoid same Read More “On “Rodrygo”: the headline version and the human version”

My small attempt to make sense of “The Walking Dead: Dead City”

I came for the headlines and stayed for the curiosity: The Walking Dead: Dead City. At its best, a trend is a shortcut to context. At its worst, it’s a game of telephone. What I saw people linking to 'The Walking Dead's Best Character Officially Returns in New 'Dead City' Season 3 Sneak Peek [Exclusive] Read More “My small attempt to make sense of “The Walking Dead: Dead City””

On “Brigitte Macron”: the headline version and the human version

I thought I’d skip posting today, but Brigitte Macron had other plans. At its best, a trend is a shortcut to context. At its worst, it’s a game of telephone. What I saw people linking to Tiphaine Auzière officialise son histoire d’amour avec un étudiant en école de commerce de 20 ans son cadet (Madame Read More “On “Brigitte Macron”: the headline version and the human version”

A trend check: “Talbi” and what it might mean

There’s always one trend that feels oddly personal – today it’s Talbi. A spike like this usually means people are comparing notes in real time. What I saw people linking to Locked In: Analysing Sunderland’s Europa League Squad (Roker Report) Sunderland make big Europa League calls as Chemsdine Talbi and Melker Ellborg are omitted (Sunderland Read More “A trend check: “Talbi” and what it might mean”

Why “Luka Modrić” is on everyone’s mind (at least today)

You know when a word keeps following you around online? Today that word was Luka Modrić. It’s fascinating how quickly a topic can become common knowledge just by being searched enough. What I saw people linking to “I will return to Real Madrid on one condition”: Modric sends strong messages about “Cristiano at fifty”, Mourinho Read More “Why “Luka Modrić” is on everyone’s mind (at least today)”

“Roy Keane” is trending – here’s the part that feels important

I clicked one thing, then another, and suddenly Roy Keane was the centre of my screen. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to ‘He’s not the answer!’ – Roy Keane blasts Man Utd pursuit of £75m Newcastle star Lewis Hall Read More ““Roy Keane” is trending – here’s the part that feels important”

I went looking up “En-W vs Irew” so you don’t have to

I checked the trending list out of habit and got immediately snagged by En-W vs Irew. I’m always wary of hot takes, but I do enjoy the first draft of public opinion. What I saw people linking to Maia Bouchier can be world beater for England as Ashes preparations continue, says Heather Knight (Sky Sports) Read More “I went looking up “En-W vs Irew” so you don’t have to”