“Hearts Fc” popped up – and I couldn’t not click

I checked the trending list out of habit and got immediately snagged by Hearts Fc. It’s a reminder that the internet isn’t one conversation – it’s thousands happening at once. What I saw people linking to Preview: Livingston vs Hearts – prediction, team news, lineups (Sports Mole) How banishing Rangers, Celtic and Hearts' away day … Read more

“Alan Titchmarsh” popped up – and I couldn’t not click

I checked the trending list out of habit and got immediately snagged by Alan Titchmarsh. Trends are funny – they’re half news, half group chat energy. You can almost feel the collective ‘Wait, what?’ through the screen. What I saw people linking to Alan Titchmarsh says rats will stop coming into your garden if you … Read more

A tiny vibe check on “Flight Attendant”

I checked the trending list out of habit and got immediately snagged by Flight Attendant. When a phrase jumps like this, it’s usually because something happened – or someone said something – or both. What I saw people linking to 25-Year-Old British Flight Attendant Arrested In Dubai For Sharing Image Of A Drone Strike (NDTV) … Read more

Why “Hbo” is on everyone’s mind (at least today)

There are some days when a trend feels like background noise, and some days when it feels like it’s tapping you on the shoulder. Today, that shoulder-tap was Hbo. I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. … Read more

My quick notes on “Bbc Schedule” while it’s blowing up

I came for the headlines and stayed for the curiosity: Bbc Schedule. Sometimes you can feel a story crossing the invisible line from niche to mainstream. What I saw people linking to Boxing: Croft twins extend unbeaten pro records in Altrincham (BBC) Three Pembrokeshire boxers in the spotlight this weekend (The Western Telegraph) Boxing twins … Read more

“Hbo Max” is having a moment. Here’s mine

I opened my browser this morning expecting the usual mix of headlines and distractions – and then I saw Hbo Max sitting there in the trending list. I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. What I … Read more