I went looking up “Radio 2” so you don’t have to

I noticed Radio 2 climbing the list and decided to follow the trail. It’s fascinating how quickly a topic can become common knowledge just by being searched enough. What I saw people linking to Radio 2 listeners to vote for their Ultimate Eurovision Superstar (BBC) Radio 2 launches search for the “Ultimate Eurovision Superstar” to … Read more

“Woking Fc” in my feed: a few thoughts

A quick glance at what’s trending turned into a deep breath and a click on Woking Fc. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Woking vs Aldershot Town: National League stats & head-to-head (BBC) AWAY FIXTURE VS WOKING: TICKET UPDATE … Read more

One trend, one coffee: “Steven Gerrard”

This is one of those ‘I should probably understand this’ moments: Steven Gerrard. Sometimes you can feel a story crossing the invisible line from niche to mainstream. What I saw people linking to The Wayne Rooney Show: Who are the best midfielders Rooney played with? (BBC) Wayne Rooney settles Steven Gerrard debate in Paul Scholes … Read more

I went looking up “Milano Sanremo 2026” so you don’t have to

There’s always one trend that feels oddly personal – today it’s Milano Sanremo 2026. Trends compress time: yesterday’s unknown becomes today’s everywhere. What I saw people linking to percorso, orari e dove vederla in TV – milanosanremo.it (milanosanremo.it) LIVE Milano-Sanremo: a 180 km dal traguardo, il vantaggio dei 9 in fuga resta a circa 2'30″ … Read more

My small attempt to make sense of “Wsl”

Not everything trending earns a post, but Wsl felt worth a pause. There’s a strange comfort in watching a shared curiosity ripple across the country. What I saw people linking to Gallery: Final preparations for Spurs (Manchester City FC) Man City v Tottenham, London City Lionesses v Chelsea and more: WSL clockwatch – live (The … Read more

“Storm vs Broncos” popped up – and I couldn’t not click

I wasn’t trying to get pulled into the trending vortex, but Storm vs Broncos got me anyway. When something like this spikes, I always wonder what people are really searching for: clarity, gossip, context, or just the comfort of seeing that everyone else is curious too. What I saw people linking to ‘Comeback kings’: Deja … Read more