I clicked “Jon Bon Jovi” and ended up thinking about the bigger picture

I keep a soft eye on trends, and Jon Bon Jovi jumped out immediately. The search bar is where we go when we’re trying to catch up without asking anyone directly. What I saw people linking to Jon Bon Jovi abruptly ends show at Madison Square Garden (Page Six) Bon Jovi Abruptly Ends MSG Concert Read More “I clicked “Jon Bon Jovi” and ended up thinking about the bigger picture”

I couldn’t ignore “Kasper Høgh” today – here’s why it grabbed me

I thought I’d skip posting today, but Kasper Høgh had other plans. I like to think of trends as a map of attention: messy, crowded, and occasionally revealing. What I saw people linking to Celtic 'agree record-breaking transfer fee' to land marquee summer signing (Glasgow Times) Celtic agree stunning club record fee for Kasper Hogh Read More “I couldn’t ignore “Kasper Høgh” today – here’s why it grabbed me”

“Bolton Wanderers”: the story, the subtext, and my takeaway

I came for the headlines and stayed for the curiosity: Bolton Wanderers. I like to think of trends as a map of attention: messy, crowded, and occasionally revealing. What I saw people linking to How To Watch: Bolton v Everton (Everton FC) Everton at Bolton Wanderers: Starting Lineups, TV and Live Streams, How to Watch Read More ““Bolton Wanderers”: the story, the subtext, and my takeaway”

The “All Ireland Football Final 2026” trend, in plain English (and a bit of opinion)

A quick glance at what’s trending turned into a deep breath and a click on All Ireland Football Final 2026. I’m always wary of hot takes, but I do enjoy the first draft of public opinion. What I saw people linking to All-Ireland football final: Can Mayo thwart Kerry's quest for 40 All-Ireland titles? (BBC) Read More “The “All Ireland Football Final 2026” trend, in plain English (and a bit of opinion)”

I keep seeing “Stoke City” – so here’s a quick take

I clicked one thing, then another, and suddenly Stoke City was the centre of my screen. I’m always wary of hot takes, but I do enjoy the first draft of public opinion. What I saw people linking to Emre Tezgel joins Chairboys on loan (Stoke City FC) Wycombe sign Stoke forward Tezgel on loan (BBC) Read More “I keep seeing “Stoke City” – so here’s a quick take”

My quick notes on “Swansea Air Show” while it’s blowing up

There’s always one trend that feels oddly personal – today it’s Swansea Air Show. At its best, a trend is a shortcut to context. At its worst, it’s a game of telephone. What I saw people linking to Why are the Red Arrows not in Swansea for the Wales Airshow 2026 (Wales Online) Wales Airshow Read More “My quick notes on “Swansea Air Show” while it’s blowing up”

A small personal take on “Affray”

Not everything trending earns a post, but Affray felt worth a pause. I can’t help noticing how different generations search for different reasons. What I saw people linking to Chris Brown pleads guilty to affray over bottle attack (BBC) Chris Brown pleads guilty to affray after Mayfair nightclub confrontation (ITVX) Chris Brown pleads guilty to Read More “A small personal take on “Affray””

Why “Carrickmacross” is on everyone’s mind (at least today)

I wasn’t planning to write about what’s trending today, but Carrickmacross kept popping up – so here we are. Part of me loves the speed of it – a million people asking the same question within the same hour. What I saw people linking to 'Extremely significant' bomb in car intercepted on way to NI, Read More “Why “Carrickmacross” is on everyone’s mind (at least today)”

“Aberdeen Fire” is having a moment. Here’s mine

Not everything trending earns a post, but Aberdeen Fire felt worth a pause. A spike like this usually means people are comparing notes in real time. What I saw people linking to Five people taken to hospital following house fire in Ellon (BBC) Ellon house left devastated by early morning fire (Press and Journal) Five Read More ““Aberdeen Fire” is having a moment. Here’s mine”

The internet is fixated on “Manly Warringah Sea Eagles” – and I get why

A quick glance at what’s trending turned into a deep breath and a click on Manly Warringah Sea Eagles. I find myself wondering what people are hoping to confirm when they type it in. What I saw people linking to Game Day Guide: Round 21 vs Sharks (Manly Warringah Sea Eagles) Manly Sea Eagles vs Read More “The internet is fixated on “Manly Warringah Sea Eagles” – and I get why”