Why “London” is on everyone’s mind (at least today)

This is one of those ‘I should probably understand this’ moments: London. Sometimes the trend isn’t the story – the reaction is. What I saw people linking to Central London hit by mass power cut with 32 postcodes affected (The Independent) Bucharest’s SofistiCAT returns this fall with top cat judging, in photos (AP News) The Read More “Why “London” is on everyone’s mind (at least today)”

“Tupolev Tu-95” is everywhere right now’ and I have thoughts

I opened my browser this morning expecting the usual mix of headlines and distractions – and then I saw Tupolev Tu-95 sitting there in the trending list. I like to think of trends as a map of attention: messy, crowded, and occasionally revealing. What I saw people linking to Tu-95MS bomber crashed in Russia, killing Read More ““Tupolev Tu-95” is everywhere right now’ and I have thoughts”

“Digger Review” popped up – and I couldn’t not click

There’s always one trend that feels oddly personal – today it’s Digger Review. There’s a strange comfort in watching a shared curiosity ripple across the country. What I saw people linking to Digger may lose $150m after Tom Cruise film bombs at the box office (The Guardian) ‘Digger’ Is a Loud Satire of Satire Itself Read More ““Digger Review” popped up – and I couldn’t not click”

The internet is fixated on “Novak Djokovic” – and I get why

I did the classic ‘quick scroll’ and somehow ended up staring at Novak Djokovic like it was a riddle. At its best, a trend is a shortcut to context. At its worst, it’s a game of telephone. What I saw people linking to China Open and Japan Open: Novak Djokovic, Aryna Sabalenka and Naomi Osaka Read More “The internet is fixated on “Novak Djokovic” – and I get why”

I couldn’t ignore “Basingstoke” today – here’s why it grabbed me

This is one of those ‘I should probably understand this’ moments: Basingstoke. The search bar is where we go when we’re trying to catch up without asking anyone directly. What I saw people linking to RECAP: Basingstoke Railway Station evacuated after person hit by train (Basingstoke Gazette) Investigation suspended into woman, 88, allegedly 'murdered' (Oxford Read More “I couldn’t ignore “Basingstoke” today – here’s why it grabbed me”

So, “Eva Longoria” is trending. Let’s talk about it

I came for the headlines and stayed for the curiosity: Eva Longoria. I like to think of trends as a map of attention: messy, crowded, and occasionally revealing. What I saw people linking to For Spring 2027, Victoria Beckham celebrates freedom of movement and unconstrained forms (Vogue Adria) Victoria Beckham Spring 2027: Walking on Air Read More “So, “Eva Longoria” is trending. Let’s talk about it”

“F1 Standings” is trending in the UK – here’s what I noticed

There’s always one trend that feels oddly personal – today it’s F1 Standings. I often start with the basics: what happened, who noticed, and why it spread. What I saw people linking to Bahrain Grand Prix in Malaysia LIVE: Race – radio commentary, text updates, times & results (BBC) Verstappen ‘incredibly proud’ after historic Bahrain Read More ““F1 Standings” is trending in the UK – here’s what I noticed”

My quick notes on “Beijing Open” while it’s blowing up

I opened my browser this morning expecting the usual mix of headlines and distractions – and then I saw Beijing Open sitting there in the trending list. It’s a reminder that the internet isn’t one conversation – it’s thousands happening at once. What I saw people linking to China Open: Aryna Sabalenka stunned by Nikola Read More “My quick notes on “Beijing Open” while it’s blowing up”

I tried to summarise “Jacob Rees-Mogg” without the noise

I thought I’d skip posting today, but Jacob Rees-Mogg had other plans. There’s a strange comfort in watching a shared curiosity ripple across the country. What I saw people linking to Jacob Rees-Mogg accuses Tucker Carlson of ‘verging on defending Hitler’ (The Guardian) Tucker Carlson claims UK had no reason to join WWII in podcast Read More “I tried to summarise “Jacob Rees-Mogg” without the noise”