I couldn’t ignore “Unchosen” today – here’s why it grabbed me

I saw Unchosen trending and felt that little jolt of ‘what did I miss?’ I can’t help noticing how different generations search for different reasons. What I saw people linking to Unchosen review – Asa Butterfield’s creepy cult show is a total waste of all this talent (The Guardian) Fra Fee: County Tyrone actor's new Read More “I couldn’t ignore “Unchosen” today – here’s why it grabbed me”

“Jordan Wright” today: what people seem to be reacting to

I noticed Jordan Wright climbing the list and decided to follow the trail. There’s a strange comfort in watching a shared curiosity ripple across the country. What I saw people linking to Reality TV's Jordan Wright found in Thailand ditch, inquest hears (BBC) Former Towie star 'found dead in a drainage ditch' | ITV News Read More ““Jordan Wright” today: what people seem to be reacting to”

“Pm Law Solicitors” is trending – here’s the part that feels important

There are some days when a trend feels like background noise, and some days when it feels like it’s tapping you on the shoulder. Today, that shoulder-tap was Pm Law Solicitors. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Collapsed law Read More ““Pm Law Solicitors” is trending – here’s the part that feels important”

I tried to summarise “Fabrizio Romano” without the noise

This wasn’t on my radar at all – until Fabrizio Romano started showing up everywhere. A spike like this usually means people are comparing notes in real time. What I saw people linking to Ibrahima Konaté close to agreeing new contract and extending Liverpool stay (The Guardian) Ibrahima Konate’s underrated quality shows why a Liverpool Read More “I tried to summarise “Fabrizio Romano” without the noise”

I couldn’t ignore “Gary Neville” today – here’s why it grabbed me

I wasn’t looking for a new obsession today, but Gary Neville volunteered. I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. What I saw people linking to Gary Neville abused by aggressive punter as Man Utd legend's sister Read More “I couldn’t ignore “Gary Neville” today – here’s why it grabbed me”

On “67”: the headline version and the human version

A quick glance at what’s trending turned into a deep breath and a click on 67. Sometimes the trend isn’t the story – the reaction is. What I saw people linking to Madonna offers reward for return of missing Coachella costume (BBC) Madonna offers reward after vintage Coachella costume goes missing (The Guardian) Madonna's Manager Read More “On “67”: the headline version and the human version”

The “Gala” trend, in plain English (and a bit of opinion)

Some trends glide by. Gala basically waved at me until I paid attention. Sometimes a trend is a breaking-news echo. Sometimes it’s pure vibe. What I saw people linking to Gala Retail Is Searching For Ireland’s Best Baker – Could It Be You? (www.checkout.ie) Gala Retail’s Search is On for the Nation’s Best Baker (Meath Read More “The “Gala” trend, in plain English (and a bit of opinion)”

I saw “Chinese Aircraft Carrier Liaoning” trending and did a double take

I came for the headlines and stayed for the curiosity: Chinese Aircraft Carrier Liaoning. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Chinese aircraft carrier sailed through Taiwan Strait, Taipei says (Reuters) Chinese aircraft carrier ‘closely monitored’ sailing through disputed waters Read More “I saw “Chinese Aircraft Carrier Liaoning” trending and did a double take”

The “Football.london” trend, in plain English (and a bit of opinion)

This is one of those ‘I should probably understand this’ moments: Football.london. I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. What I saw people linking to Tottenham Hotspur: Time running out for Spurs in Premier League relegation Read More “The “Football.london” trend, in plain English (and a bit of opinion)”