Today’s little rabbit hole: “Royal Marines”

I clicked one thing, then another, and suddenly Royal Marines was the centre of my screen. A spike like this usually means people are comparing notes in real time. What I saw people linking to Vehicle seizures and helicopter raids sharpen Royal Marines ahead of US deployment (Forces News) Marines take to the skies for … Read more

I tried to summarise “Hibs” without the noise

I thought I’d skip posting today, but Hibs had other plans. Trends are funny – they’re half news, half group chat energy. You can almost feel the collective ‘Wait, what?’ through the screen. What I saw people linking to Falkirk 1-3 Hibernian: What McGlynn said (BBC) Falkirk 1-3: Hibernian: Josh Campbell scores twice on return … Read more

A trend check: “Shankland” and what it might mean

I thought I’d skip posting today, but Shankland had other plans. When a phrase jumps like this, it’s usually because something happened – or someone said something – or both. What I saw people linking to Belgian footballer torn between Celtic and former team-mate Lawrence Shankland (Daily Record) Lawrence Shankland on 'mad' Hearts transformation and … Read more

A trend check: “Ken Harwood” and what it might mean

There’s always one trend that feels oddly personal – today it’s Ken Harwood. Sometimes a trend is a breaking-news echo. Sometimes it’s pure vibe. What I saw people linking to Gogglebox star Ken Harwood dies aged 77 (The Independent) Gogglebox star dies as Channel 4 show issues tribute (Manchester Evening News) Gogglebox star dies after … Read more

A brief, slightly biased explainer of “Conor Chaplin”

A quiet morning, a loud trend: Conor Chaplin. When something like this spikes, I always wonder what people are really searching for: clarity, gossip, context, or just the comfort of seeing that everyone else is curious too. What I saw people linking to CONOR CHAPLIN TO DEPART TOWN (Ipswich Town FC) 'Will go down in … Read more

My small attempt to make sense of “Jodie Whittaker”

This is one of those ‘I should probably understand this’ moments: Jodie Whittaker. I can’t help noticing how different generations search for different reasons. What I saw people linking to Dear England trailer released and launch date announced (BBC) 'Dear England': BBC Gives Soccer Miniseries Launch Date & Trailer (Deadline) Dear England TV series sets … Read more

I saw “Emily Atack” trending and did a double take

A quick glance at what’s trending turned into a deep breath and a click on Emily Atack. It’s fascinating how quickly a topic can become common knowledge just by being searched enough. What I saw people linking to Rivals season 2: Behind the scenes with Danny Dyer, Aidan Turner and David Tennant (BBC) David Tennant, … Read more