My quick notes on “Bruno Fernandes” while it’s blowing up

A quick glance at what’s trending turned into a deep breath and a click on Bruno Fernandes. A spike like this usually means people are comparing notes in real time. What I saw people linking to Manchester United and Arsenal battle for midfielder – Transfer agreement already in place (Sport Witness) Sources: Man United given … Read more

A tiny vibe check on “Rangers Fc”

I opened my browser this morning expecting the usual mix of headlines and distractions – and then I saw Rangers Fc sitting there in the trending list. I’m always wary of hot takes, but I do enjoy the first draft of public opinion. What I saw people linking to James Tavernier: Rangers captain 'hurt' at … Read more

“Rangers Game” is having a moment. Here’s mine

A quiet morning, a loud trend: Rangers Game. I always ask myself whether this is about facts, feelings, or a mix of both. What I saw people linking to Zebedee Lawson: The Way We Did It Was Spectacular (Rangers Football Club) Team News: Under-19s Side To Face St Mirren (Rangers Football Club) Report: St Mirren … Read more

Why “Alistair Johnston” is on everyone’s mind (at least today)

Some trends glide by. Alistair Johnston basically waved at me until I paid attention. I can’t help noticing how different generations search for different reasons. What I saw people linking to KMI panel unanimous over two huge Celtic vs Rangers decisions (The Rangers Review) Celtic star Alistair Johnston admits he was 'LUCKY' to avoid Rangers … Read more

A tiny vibe check on “Kabore”

I thought I’d skip posting today, but Kabore had other plans. If you squint, trending topics are basically a public pulse-check. What I saw people linking to Issa Kaboré est de retour à Manchester City (AfricaFoot) Retour à City pour Issa Kaboré après son prêt à Wrexham (226foot.com) If you want the ‘why now’ clue, … Read more

Today’s little rabbit hole: “Royal Marines”

I clicked one thing, then another, and suddenly Royal Marines was the centre of my screen. A spike like this usually means people are comparing notes in real time. What I saw people linking to Vehicle seizures and helicopter raids sharpen Royal Marines ahead of US deployment (Forces News) Marines take to the skies for … Read more

I tried to summarise “Hibs” without the noise

I thought I’d skip posting today, but Hibs had other plans. Trends are funny – they’re half news, half group chat energy. You can almost feel the collective ‘Wait, what?’ through the screen. What I saw people linking to Falkirk 1-3 Hibernian: What McGlynn said (BBC) Falkirk 1-3: Hibernian: Josh Campbell scores twice on return … Read more

A trend check: “Shankland” and what it might mean

I thought I’d skip posting today, but Shankland had other plans. When a phrase jumps like this, it’s usually because something happened – or someone said something – or both. What I saw people linking to Belgian footballer torn between Celtic and former team-mate Lawrence Shankland (Daily Record) Lawrence Shankland on 'mad' Hearts transformation and … Read more