A tiny vibe check on “Aukus”

You know when a word keeps following you around online? Today that word was Aukus. I find myself wondering what people are hoping to confirm when they type it in. What I saw people linking to Aukus: US, UK and Australia to develop underwater drone technology (BBC) New Aukus drone tech to protect critical undersea … Read more

I went looking up “Lamborghini” so you don’t have to

I opened my browser this morning expecting the usual mix of headlines and distractions – and then I saw Lamborghini sitting there in the trending list. At its best, a trend is a shortcut to context. At its worst, it’s a game of telephone. What I saw people linking to Raheem Sterling arrested on suspicion … Read more

“England Games” is having a moment. Here’s mine

A quiet morning, a loud trend: England Games. Trends are funny – they’re half news, half group chat energy. You can almost feel the collective ‘Wait, what?’ through the screen. What I saw people linking to England at the 2026 World Cup: Schedule, results, how to watch, news, analysis, injuries, more (ESPN) England’s World Cup … Read more

So, “Pierre Sage” is trending. Let’s talk about it

I keep a soft eye on trends, and Pierre Sage jumped out immediately. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Liverpool news: £22m transfer clause alerts Reds as 'Arne Slot replacement' admits 'dream' (Daily Star) Rayan Cherki's 'genius' verdict on … Read more

“Wang Xiyu” is trending in the UK – here’s what I noticed

I clicked one thing, then another, and suddenly Wang Xiyu was the centre of my screen. Part of me loves the speed of it – a million people asking the same question within the same hour. What I saw people linking to Sorana Cirstea – Xiyu Wang – Roland-Garros highlights (TNT Sports) (SP)FRANCE-PARIS-TENNIS-FRENCH OPEN-WOMEN'S SINGLES-4TH … Read more