Why “Backrooms Review” is on everyone’s mind (at least today)

I clicked one thing, then another, and suddenly Backrooms Review was the centre of my screen. A spike like this usually means people are comparing notes in real time. What I saw people linking to Backrooms review – Kane Parsons’ icily disturbing horror rewrites the genre rulebook (The Guardian) ‘Backrooms’ Review: Chiwetel Ejiofor and Renate … Read more

My quick notes on “Rashford” while it’s blowing up

This is one of those ‘I should probably understand this’ moments: Rashford. When a phrase jumps like this, it’s usually because something happened – or someone said something – or both. What I saw people linking to What happens next at United? (Manchester United) Man Utd analysis: Michael Carrick needs the right recruitment (BBC) Marcus … Read more

“Ovo Hydro”: the story, the subtext, and my takeaway

Some trends glide by. Ovo Hydro basically waved at me until I paid attention. When something like this spikes, I always wonder what people are really searching for: clarity, gossip, context, or just the comfort of seeing that everyone else is curious too. What I saw people linking to Nothing But Thieves (Co-op Live) Nothing … Read more

So, “Pam Bondi” is trending. Let’s talk about it

I clicked one thing, then another, and suddenly Pam Bondi was the centre of my screen. If you squint, trending topics are basically a public pulse-check. What I saw people linking to Scoop: Trump appoints Bondi to White House AI panel (Axios) Pam Bondi’s Secret Health Battle Is Revealed (The Daily Beast) Pam Bondi underwent … Read more

So, “Hms Erebus” is trending. Let’s talk about it

You know when a word keeps following you around online? Today that word was Hms Erebus. At its best, a trend is a shortcut to context. At its worst, it’s a game of telephone. What I saw people linking to HMS Erebus sailors identified as new Pembroke Dock exhibit to open (BBC) New DNA analysis … Read more

“Tonali”: the story, the subtext, and my takeaway

I checked the trending list out of habit and got immediately snagged by Tonali. I always ask myself whether this is about facts, feelings, or a mix of both. What I saw people linking to Manchester United transfer state of play: Ederson talks, Anderson latest, Dorgu impact (Manchester Evening News) Man Utd consider aborting agreed … Read more