I keep seeing “Joan Collins” – so here’s a quick take

There are some days when a trend feels like background noise, and some days when it feels like it’s tapping you on the shoulder. Today, that shoulder-tap was Joan Collins. If you squint, trending topics are basically a public pulse-check. What I saw people linking to 'I don't believe in needles': Dame Joan Collins, 92, … Read more

One trend, one coffee: “Helen Skelton”

A quiet morning, a loud trend: Helen Skelton. A spike like this usually means people are comparing notes in real time. What I saw people linking to BBC Morning Live guest apologises to Helen Skelton after being 'called out' (Wales Online) Morning Live host Helen Skelton 'calls out' guest as they issue apology on-air (The … Read more

So, “International Womens Day” is trending. Let’s talk about it

I wasn’t planning to write about what’s trending today, but International Womens Day kept popping up – so here we are. I find myself wondering what people are hoping to confirm when they type it in. What I saw people linking to OBCT hosting International Women’s Day panel (constructconnect.com) OBCT Hosts Engaging Panel for International … Read more

So, “Martin Clunes” is trending. Let’s talk about it

A quiet morning, a loud trend: Martin Clunes. Trends compress time: yesterday’s unknown becomes today’s everywhere. What I saw people linking to What To Watch Tuesday: New Best Medicine And Will Trent, State Of The Union, And More (TVLine) Bishop’s Back on ‘NCIS,’ Scott Speedman Is ‘RJ Decker,’ Original Doc Martin Visits ‘Best Medicine’ (TV … Read more

A tiny vibe check on “Richard Osman”

I thought I’d skip posting today, but Richard Osman had other plans. Trends are funny – they’re half news, half group chat energy. You can almost feel the collective ‘Wait, what?’ through the screen. What I saw people linking to Richard Osman quits quiz show House of Games after 'amazing nine years' (BBC) Hit BBC … Read more

The “Louise Thompson” trend, in plain English (and a bit of opinion)

This is one of those ‘I should probably understand this’ moments: Louise Thompson. I often start with the basics: what happened, who noticed, and why it spread. What I saw people linking to Louise Thompson & Ryan Libbey: “We're considering surrogacy!” (ITVX) Louise Thompson shares husband's heartbreaking admission in baby update (Daily Star) Louise Thompson … Read more

“Johnny Russell” is having a moment. Here’s mine

I checked the trending list out of habit and got immediately snagged by Johnny Russell. It’s fascinating how quickly a topic can become common knowledge just by being searched enough. What I saw people linking to Johnny Russell return 'hugely beneficial' for Dundee United (BBC) JOHNNY RUSSELL MAKES STUNNING RETURN TO TANNADICE (Dundee United Football … Read more

“Edinburgh” in my feed: a few thoughts

I thought I’d skip posting today, but Edinburgh had other plans. Trends are funny – they’re half news, half group chat energy. You can almost feel the collective ‘Wait, what?’ through the screen. What I saw people linking to Two people hurt as armed police called to reports of man with knife in Edinburgh (BBC) … Read more