One trend, one coffee: “World Cup”

I wasn’t trying to get pulled into the trending vortex, but World Cup got me anyway. I find myself wondering what people are hoping to confirm when they type it in. What I saw people linking to FIFA to hold three World Cup opening ceremonies and two marking America 250, artists revealed – The Athletic … Read more

A tiny vibe check on “Diogo Jota”

This wasn’t on my radar at all – until Diogo Jota started showing up everywhere. I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. What I saw people linking to Liverpool share nostalgic photos featuring Diogo Jota, Luis … Read more

“Enzo Fernández” is everywhere right now’ and I have thoughts

I checked the trending list out of habit and got immediately snagged by Enzo Fernández. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Mercado de fichajes: la increíble oferta del Arsenal por Fernández; Mohamed Salah, Aurélien Tchouaméni y más (Sports Illustrated) … Read more

“Lidl Plus Loyalty Scheme Update” is trending – here’s the part that feels important

There’s always one trend that feels oddly personal – today it’s Lidl Plus Loyalty Scheme Update. Trends compress time: yesterday’s unknown becomes today’s everywhere. What I saw people linking to Lidl's new loyalty scheme less generous, shoppers say (BBC) Lidl shopper? You now need to earn points to get 'freebies' (Money Saving Expert) Lidl changes … Read more

Today’s little rabbit hole: “Jamaica”

I saw Jamaica trending and felt that little jolt of ‘what did I miss?’ The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Inside BougainVilla, a luxury villa escape in Montego Bay, Jamaica (Caribbean National Weekly) NaRRA plea – Jamaicans urged to … Read more

“Portugal” in my feed: a few thoughts

I noticed Portugal climbing the list and decided to follow the trail. If you squint, trending topics are basically a public pulse-check. What I saw people linking to Criação de empresas cai há três meses consecutivos. Agricultura lidera quedas (Agroportal) Foram criadas 19.503 novas empresas desde o início do ano em Portugal (Executive Digest) Menos … Read more