“Whitbread”: the story, the subtext, and my takeaway

I checked the trending list out of habit and got immediately snagged by Whitbread. I’m always wary of hot takes, but I do enjoy the first draft of public opinion. What I saw people linking to Whitbread investors to bag £1.5bn with hotel sell-off (The Times) PRESS: Whitbread to sell “swathe” of Premier Inn hotels … Read more

One trend, one coffee: “Xavier Bartlett”

I clicked one thing, then another, and suddenly Xavier Bartlett was the centre of my screen. I often start with the basics: what happened, who noticed, and why it spread. What I saw people linking to Jansen has become 'comfortable in my own skin' in the last year (ESPNcricinfo) Xavier Bartlett Praises Arshdeep Singh’s Influence … Read more

Why “Itfc” is on everyone’s mind (at least today)

I saw Itfc and immediately opened a new tab. Then another. Then another. Trends compress time: yesterday’s unknown becomes today’s everywhere. What I saw people linking to David Wright appointed permanent manager of Ipswich Town Women (BBC) DAVID WRIGHT APPOINTED TOWN WOMEN MANAGER (Ipswich Town FC) David Wright named permanent manager of ITFC Women (East … Read more

One trend, one coffee: “Hereford Fc”

This wasn’t on my radar at all – until Hereford Fc started showing up everywhere. I often start with the basics: what happened, who noticed, and why it spread. What I saw people linking to MATCHDAY LIVE: Middlesbrough 1-0 Watford (Watford Observer) Major road was blocked due to crash (EDP24) Live updates as trains will … Read more

“Wba” is everywhere right now’ and I have thoughts

I checked the trending list out of habit and got immediately snagged by Wba. It’s a reminder that the internet isn’t one conversation – it’s thousands happening at once. What I saw people linking to West Bromwich Albion: Championship club docked two points for breaking EFL finance rules (BBC) West Brom handed two-point deduction; Prestianni … Read more