“Manchester Evening News” popped up – and I couldn’t not click

You know when a word keeps following you around online? Today that word was Manchester Evening News. Trends compress time: yesterday’s unknown becomes today’s everywhere. What I saw people linking to Roads have been blocked in both directions since around 10am (Facebook) Scott Mills' beginnings in Manchester and off-air life with husband amid BBC sacking … Read more

I keep seeing “The Masters” – so here’s a quick take

I keep a soft eye on trends, and The Masters jumped out immediately. When something like this spikes, I always wonder what people are really searching for: clarity, gossip, context, or just the comfort of seeing that everyone else is curious too. What I saw people linking to Rory McIlroy documentary recounts an extraordinary story … Read more

I saw “Scott Brown” trending and did a double take

I noticed Scott Brown climbing the list and decided to follow the trail. When a phrase jumps like this, it’s usually because something happened – or someone said something – or both. What I saw people linking to Scott Brown leaves Ayr United manager job 'by mutual consent' (BBC) Watch: Brown's last Ayr United game … Read more

So, “Church Stretton” is trending. Let’s talk about it

I thought I’d skip posting today, but Church Stretton had other plans. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Cause of sinkhole that opened up in south Shropshire revealed as repairs completed (Shropshire Star) 'Very deep' sinkhole opens up in … Read more

Today’s little rabbit hole: “Scott Mills”

This is one of those ‘I should probably understand this’ moments: Scott Mills. If you squint, trending topics are basically a public pulse-check. What I saw people linking to Scott Mills sacked from BBC Radio 2 over 'personal conduct' (BBC) Scott Mills sacked by BBC after allegations about his personal conduct (The Guardian) Radio 2 … Read more

I went looking up “The Sun” so you don’t have to

I saw The Sun trending and felt that little jolt of ‘what did I miss?’ Trends are funny – they’re half news, half group chat energy. You can almost feel the collective ‘Wait, what?’ through the screen. What I saw people linking to The police aren’t failing to solve crime – they’ve stopped trying (The … Read more