A trend check: “Justin Rose” and what it might mean

I clicked one thing, then another, and suddenly Justin Rose was the centre of my screen. I can’t help noticing how different generations search for different reasons. What I saw people linking to Explained: The changes made to Royal Birkdale ahead of Open Championship return (DP World Tour) Sleeper Picks: The British Open Championship (PGA … Read more

“Reuben Logan” in my feed: a few thoughts

The internet has chosen its topic of the day, and apparently it’s Reuben Logan. When something like this spikes, I always wonder what people are really searching for: clarity, gossip, context, or just the comfort of seeing that everyone else is curious too. What I saw people linking to Gabby Logan's son told to quit … Read more

“Tielemans Injury” today: what people seem to be reacting to

I keep a soft eye on trends, and Tielemans Injury jumped out immediately. I like to think of trends as a map of attention: messy, crowded, and occasionally revealing. What I saw people linking to Belgium hit by last-minute Tielemans injury blow before Spain clash (The Independent) Belgium's Tielemans misses out in late change, Spain … Read more

“Sue Johnston” popped up – and I couldn’t not click

I saw Sue Johnston and immediately opened a new tab. Then another. Then another. When something like this spikes, I always wonder what people are really searching for: clarity, gossip, context, or just the comfort of seeing that everyone else is curious too. What I saw people linking to Sue Johnston's journey from Prescot to … Read more

“Irgc”: the story, the subtext, and my takeaway

Some trends glide by. Irgc basically waved at me until I paid attention. A spike like this usually means people are comparing notes in real time. What I saw people linking to UK proscribes Iran's Islamic Revolutionary Guard Corps (BBC) UK to list Iran’s Islamic Revolutionary Guard Corps as terrorist organisation (The Guardian) UK proscribes … Read more

Today’s little rabbit hole: “Flight”

I opened my browser this morning expecting the usual mix of headlines and distractions – and then I saw Flight sitting there in the trending list. I often start with the basics: what happened, who noticed, and why it spread. What I saw people linking to Starship's Thirteenth Flight Test (SpaceX) SpaceX gears up for … Read more