This wasn’t on my radar at all – until Brooks Koepka started showing up everywhere. At its best, a trend is a shortcut to context. At its worst, it’s a game of telephone. What I saw people linking to Brooks Koepka’s comeback rolls on. But what’s up with his putter? (GOLF.com) This Could Be the … Read more
This is one of those ‘I should probably understand this’ moments: Shane Lowry. A spike like this usually means people are comparing notes in real time. What I saw people linking to Home comforts lift Shane Lowry with Cognizant Classic title in sights (RTE.ie) Shane Lowry happy with five-week run of tournaments thanks to home … Read more
I came for the headlines and stayed for the curiosity: Your Party. I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. What I saw people linking to Zero hour: Corbyn and Sultana duke it out in battle for … Read more
I clicked one thing, then another, and suddenly Ocado Jobs was the centre of my screen. Trends are funny – they’re half news, half group chat energy. You can almost feel the collective ‘Wait, what?’ through the screen. What I saw people linking to Ocado to axe 1,000 jobs in cost-cutting drive (BBC) Ocado to … Read more
I wasn’t trying to get pulled into the trending vortex, but Ind vs Zim got me anyway. Sometimes the trend isn’t the story – the reaction is. What I saw people linking to India v Zimbabwe | Feel The Thrill | Match Preview | T20WC 2026 (ICC) India vs Zimbabwe LIVE Score, T20 World Cup … Read more
I saw M&S and immediately opened a new tab. Then another. Then another. It’s a reminder that the internet isn’t one conversation – it’s thousands happening at once. What I saw people linking to M&S store planned near M65 services in Lancashire (BBC) M&S lines up Colne foodhall (Place North West) Mega new M&S store … Read more
A quiet morning, a loud trend: Tori Amos. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Tori Amos Introduces Her New Album With “Stronger Together” (Pitchfork) Tori Amos Teams Up with Her Daughter Tash for New Single 'Stronger Together' from Her … Read more
You know when a word keeps following you around online? Today that word was Deividas Skebas. I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. What I saw people linking to Man jailed for murdering girl playing with … Read more
A quiet morning, a loud trend: Lindsay Hoyle. When something like this spikes, I always wonder what people are really searching for: clarity, gossip, context, or just the comfort of seeing that everyone else is curious too. What I saw people linking to Speaker passed information to police on Mandelson ahead of arrest (BBC) Mandelson's … Read more
I saw South Africa Women vs Pakistan Women and immediately opened a new tab. Then another. Then another. I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. What I saw people linking to SA-W vs PAK-W Cricket Scorecard, … Read more