My small attempt to make sense of “Uae vs Nepal”

I clicked one thing, then another, and suddenly Uae vs Nepal was the centre of my screen. A spike like this usually means people are comparing notes in real time. What I saw people linking to NEP vs UAE, 2nd T20I, United Arab Emirates tour of Nepal 2026 – Commentary (Cricbuzz) Watch live TV streaming … Read more

On “67”: the headline version and the human version

A quick glance at what’s trending turned into a deep breath and a click on 67. Sometimes the trend isn’t the story – the reaction is. What I saw people linking to Madonna offers reward for return of missing Coachella costume (BBC) Madonna offers reward after vintage Coachella costume goes missing (The Guardian) Madonna's Manager … Read more

The “Gala” trend, in plain English (and a bit of opinion)

Some trends glide by. Gala basically waved at me until I paid attention. Sometimes a trend is a breaking-news echo. Sometimes it’s pure vibe. What I saw people linking to Gala Retail Is Searching For Ireland’s Best Baker – Could It Be You? (www.checkout.ie) Gala Retail’s Search is On for the Nation’s Best Baker (Meath … Read more

I saw “Chinese Aircraft Carrier Liaoning” trending and did a double take

I came for the headlines and stayed for the curiosity: Chinese Aircraft Carrier Liaoning. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Chinese aircraft carrier sailed through Taiwan Strait, Taipei says (Reuters) Chinese aircraft carrier ‘closely monitored’ sailing through disputed waters … Read more

On “Desmond Morris”: the headline version and the human version

Not everything trending earns a post, but Desmond Morris felt worth a pause. I can’t help noticing how different generations search for different reasons. What I saw people linking to Desmond Morris obituary: natural world expert (The Times) Desmond Morris, zoologist behind bestselling studies of human behaviour from The Naked Ape to Manwatching (The Telegraph) … Read more

I keep seeing “Amy Winehouse” – so here’s a quick take

I keep a soft eye on trends, and Amy Winehouse jumped out immediately. If you squint, trending topics are basically a public pulse-check. What I saw people linking to Amy Winehouse's dad loses court case over auction (BBC) Amy Winehouse’s father Mitch loses high court battle against her friends (The Guardian) Father of Amy Winehouse … Read more

I tried to summarise “Konate” without the noise

I wasn’t looking for a new obsession today, but Konate volunteered. Part of me loves the speed of it – a million people asking the same question within the same hour. What I saw people linking to Ibrahima Konate 'close to agreement' over new deal at Liverpool (BBC) Ibrahima Konaté close to agreeing new contract … Read more