A trend check: “Marseille” and what it might mean

You know when a word keeps following you around online? Today that word was Marseille. I always ask myself whether this is about facts, feelings, or a mix of both. What I saw people linking to Kanye West reporte son concert à Marseille après la menace d’interdiction de Laurent Nuñez liée à ses propos antisémites … Read more

“Shropshire Star” popped up – and I couldn’t not click

I wasn’t planning to write about what’s trending today, but Shropshire Star kept popping up – so here we are. If you squint, trending topics are basically a public pulse-check. What I saw people linking to Six fire crews battle fuel tanker fire in Telford (Shropshire Star) Shropshire Council to remove unauthorised flags from streets … Read more

I tried to summarise “Samantha Niblett” without the noise

The internet has chosen its topic of the day, and apparently it’s Samantha Niblett. Trends are funny – they’re half news, half group chat energy. You can almost feel the collective ‘Wait, what?’ through the screen. What I saw people linking to Labour MP Launches ‘Summer Of Sex’ Campaign To Overhaul Sex Education (Politics Home) … Read more

My small attempt to make sense of “Julian Alvarez”

A quiet morning, a loud trend: Julian Alvarez. The search bar is where we go when we’re trying to catch up without asking anyone directly. What I saw people linking to El nivel de los argentinos en la Champions League, a dos meses del Mundial: elogios para Julián Alvarez y preocupación por Mastantuono (Clarin.com) Julián … Read more

My quick notes on “Goldie Hawn” while it’s blowing up

The internet has chosen its topic of the day, and apparently it’s Goldie Hawn. A spike like this usually means people are comparing notes in real time. What I saw people linking to Goldie Hawn’s 1970s Hedging Is Inspired by The Tudor Era (Homes and Gardens) Goldie Hawn 'can't think of anyone' who could play … Read more

My small attempt to make sense of “Lufthansa”

This wasn’t on my radar at all – until Lufthansa started showing up everywhere. When something like this spikes, I always wonder what people are really searching for: clarity, gossip, context, or just the comfort of seeing that everyone else is curious too. What I saw people linking to Hundreds of flights cancelled as Lufthansa … Read more

“Thames Valley Police” is having a moment. Here’s mine

I keep a soft eye on trends, and Thames Valley Police jumped out immediately. I’m always wary of hot takes, but I do enjoy the first draft of public opinion. What I saw people linking to Final goodbye to 'brave' former police horse Trojan (BBC) 'Much-loved' police horse 'legend' dies at Wycombe equine charity (Bucks … Read more