I saw “George Hirst” trending and did a double take

The internet has chosen its topic of the day, and apparently it’s George Hirst. Trends compress time: yesterday’s unknown becomes today’s everywhere. What I saw people linking to Missed putts & hot yoga – Hirst on thrill of Scotland call (BBC) Hirst: A Dream to Go to a World Cup Finals – Ipswich Town News … Read more

I saw “Cameron Smotherman” trending and did a double take

Some trends glide by. Cameron Smotherman basically waved at me until I paid attention. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Kai Asakura vs. Cameron Smotherman prediction, pick for UFC Fight Night 277 (MMA Junkie) Kai Asakura Fight Week Interview … Read more

“Alonso Chelsea” is everywhere right now’ and I have thoughts

I thought I’d skip posting today, but Alonso Chelsea had other plans. I like to think of trends as a map of attention: messy, crowded, and occasionally revealing. What I saw people linking to Chelsea's next transfer 'decided' as £30m-rated star becomes fifth summer signing (Football London) Eduardo Camavinga Could Be The Perfect Enzo Fernandez … Read more

A brief, slightly biased explainer of “Ucl”

A quick glance at what’s trending turned into a deep breath and a click on Ucl. If you squint, trending topics are basically a public pulse-check. What I saw people linking to Budapest is perfect for the Champions League final – but tournament remains a closed shop (The Guardian) All you need to know about … Read more