So, “Iran International” is trending. Let’s talk about it

I wasn’t trying to get pulled into the trending vortex, but Iran International got me anyway. I find myself wondering what people are hoping to confirm when they type it in. What I saw people linking to Live – Iran says it struck five regional countries as US hits 140 targets in latest round (ایران Read More “So, “Iran International” is trending. Let’s talk about it”

A brief, slightly biased explainer of “Princess Eugenie”

There are some days when a trend feels like background noise, and some days when it feels like it’s tapping you on the shoulder. Today, that shoulder-tap was Princess Eugenie. At its best, a trend is a shortcut to context. At its worst, it’s a game of telephone. What I saw people linking to I Read More “A brief, slightly biased explainer of “Princess Eugenie””

Today’s little rabbit hole: “Manchester Fire”

I clicked one thing, then another, and suddenly Manchester Fire was the centre of my screen. Trends are funny – they’re half news, half group chat energy. You can almost feel the collective ‘Wait, what?’ through the screen. What I saw people linking to Fire crews continue to tackle wildfire in Saddleworth (The Bury Times) Read More “Today’s little rabbit hole: “Manchester Fire””

A brief, slightly biased explainer of “Solar Eclipse 2026”

This is one of those ‘I should probably understand this’ moments: Solar Eclipse 2026. If you squint, trending topics are basically a public pulse-check. What I saw people linking to Europe's first total solar eclipse in almost 30 years: What you need to know (Sky News) This summer's sunset solar eclipse will be like nothing Read More “A brief, slightly biased explainer of “Solar Eclipse 2026””

What’s behind “Gustavo Fernandez” right now? A personal read

A quiet morning, a loud trend: Gustavo Fernandez. I’m always wary of hot takes, but I do enjoy the first draft of public opinion. What I saw people linking to Gustavo Fernández perdió en semifinales de Wimbledon luego de dos horas de partido ante Hewett (La Voz del Interior) Con autoridad, Gustavo Fernández avanzó a Read More “What’s behind “Gustavo Fernandez” right now? A personal read”

What “Mady Villiers” says about the mood today (at least to me)

I came for the headlines and stayed for the curiosity: Mady Villiers. I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. What I saw people linking to England vs India: Sophie Ecclestone makes history while honouring those who Read More “What “Mady Villiers” says about the mood today (at least to me)”

My small attempt to make sense of “Crimea”

I did the classic ‘quick scroll’ and somehow ended up staring at Crimea like it was a riddle. Trends compress time: yesterday’s unknown becomes today’s everywhere. What I saw people linking to Why does Crimea matter to Putin? (BBC) Ukraine hits five substations and key power bridge from Russia to Crimea overnight (Українська правда) How Read More “My small attempt to make sense of “Crimea””

What’s behind “Martina Navratilova” right now? A personal read

This wasn’t on my radar at all – until Martina Navratilova started showing up everywhere. Trends compress time: yesterday’s unknown becomes today’s everywhere. What I saw people linking to BBC star fights back tears during live Wimbledon coverage and says 'I can't talk about it' (Wales Online) Navratilova chokes up in update on tennis icon Read More “What’s behind “Martina Navratilova” right now? A personal read”