“Pete Hegseth” is having a moment. Here’s mine

I did the classic ‘quick scroll’ and somehow ended up staring at Pete Hegseth like it was a riddle. When a phrase jumps like this, it’s usually because something happened – or someone said something – or both. What I saw people linking to Iran-US war latest: Trump administration holds first press conference on war … Read more

I keep seeing “Greece” – so here’s a quick take

The internet has chosen its topic of the day, and apparently it’s Greece. When a phrase jumps like this, it’s usually because something happened – or someone said something – or both. What I saw people linking to British Iranians take to streets of Manchester hours after US-Israeli strikes (BBC) ‘You weren’t free’: Iranians party … Read more

I tried to summarise “Shah Rukh Khan” without the noise

This is one of those ‘I should probably understand this’ moments: Shah Rukh Khan. It’s fascinating how quickly a topic can become common knowledge just by being searched enough. What I saw people linking to Shah Rukh Khan, Ranveer Singh, Salman Khan: Bollywood’s elite list of Dubai golden visa holders (The Times of India) From … Read more

A tiny vibe check on “Bbc News Scotland”

I keep a soft eye on trends, and Bbc News Scotland jumped out immediately. I like to think of trends as a map of attention: messy, crowded, and occasionally revealing. What I saw people linking to Scotland becomes first UK country to allow water cremations (BBC) Water cremation introduced in UK first (The Telegraph) 'Boil-in-the-bag' … Read more

A tiny vibe check on “Araujo Celtic”

I opened my browser this morning expecting the usual mix of headlines and distractions – and then I saw Araujo Celtic sitting there in the trending list. It’s fascinating how quickly a topic can become common knowledge just by being searched enough. What I saw people linking to Rangers vs Celtic injury news: 10 out … Read more

A tiny vibe check on “Spl”

I wasn’t looking for a new obsession today, but Spl volunteered. I often start with the basics: what happened, who noticed, and why it spread. What I saw people linking to Al-Nassr offer Cristiano Ronaldo injury update after Portugal star limps out of Saudi Pro League win (Goal.com) Cristiano Ronaldo in unwanted five-year first as … Read more

The internet is fixated on “Beit Shemesh” – and I get why

I wasn’t looking for a new obsession today, but Beit Shemesh volunteered. I always ask myself whether this is about facts, feelings, or a mix of both. What I saw people linking to Woman killed, dozens injured as Iranian missile strikes Tel Aviv residential block (The Times of Israel) Continuous sirens: several wounded in Beit … Read more