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“Jesse Tyler Ferguson” is trending – here’s the angle that stood out to me

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I thought I’d skip posting today, but Jesse Tyler Ferguson had other plans. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Further casting for Jesus Christ Superstar at The London Palladium revealed (WhatsOnStage) Boy George | Jesus Christ Superstar | London … Read more

A brief, slightly biased explainer of “Supreme”

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The internet has chosen its topic of the day, and apparently it’s Supreme. A spike like this usually means people are comparing notes in real time. What I saw people linking to UK set to be among worst hit by Trump's 15% global tariff (BBC) US to stop collecting Trump tariffs ruled illegal by supreme … Read more

Why “Princess Andre” is on everyone’s mind (at least today)

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This is one of those ‘I should probably understand this’ moments: Princess Andre. Sometimes the trend isn’t the story – the reaction is. What I saw people linking to Katie Price made marriage legal just FIVE days ago in 2nd ceremony despite pals' warning – as real certificate revealed (The Sun) Katie Price marries Lee … Read more

“Novo Nordisk” in my feed: a few thoughts

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You know when a word keeps following you around online? Today that word was Novo Nordisk. At its best, a trend is a shortcut to context. At its worst, it’s a game of telephone. What I saw people linking to Novo Nordisk shares drop after poor trial results for new obesity drug (Financial Times) Novo … Read more

What’s behind “Maxi Shield” right now? A personal read

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I checked the trending list out of habit and got immediately snagged by Maxi Shield. A spike like this usually means people are comparing notes in real time. What I saw people linking to Vale Maxi Shield: LGBTQ+ Community Mourns Passing of Drag Icon (Star Observer) Drag Race star dies aged 51 just five months … Read more

My quick notes on “Kalvin Phillips” while it’s blowing up

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Some trends glide by. Kalvin Phillips basically waved at me until I paid attention. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Kalvin Phillips exclusive interview: Sheffield United midfielder discusses his surprise Deadline Day loan move from Man City (Sky Sports) … Read more

I tried to summarise “Gavin Newsom” without the noise

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I came for the headlines and stayed for the curiosity: Gavin Newsom. A spike like this usually means people are comparing notes in real time. What I saw people linking to Is this Gavin Newsom’s moment? Even critics admit he has the star power (The Times) Karl Rove reveals Gavin Newsom’s weakness as talk of … Read more