“Whitbread”: the story, the subtext, and my takeaway

I checked the trending list out of habit and got immediately snagged by Whitbread. I’m always wary of hot takes, but I do enjoy the first draft of public opinion. What I saw people linking to Whitbread investors to bag £1.5bn with hotel sell-off (The Times) PRESS: Whitbread to sell “swathe” of Premier Inn hotels … Read more

“Temps” is everywhere right now’ and I have thoughts

I noticed Temps climbing the list and decided to follow the trail. I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. What I saw people linking to Lever de soleil a Moirans (Infoclimat) Pollens et allergies : chaleur … Read more

“Wba” is everywhere right now’ and I have thoughts

I checked the trending list out of habit and got immediately snagged by Wba. It’s a reminder that the internet isn’t one conversation – it’s thousands happening at once. What I saw people linking to West Bromwich Albion: Championship club docked two points for breaking EFL finance rules (BBC) West Brom handed two-point deduction; Prestianni … Read more

One trend, one coffee: “Hereford Fc”

This wasn’t on my radar at all – until Hereford Fc started showing up everywhere. I often start with the basics: what happened, who noticed, and why it spread. What I saw people linking to MATCHDAY LIVE: Middlesbrough 1-0 Watford (Watford Observer) Major road was blocked due to crash (EDP24) Live updates as trains will … Read more

Why “Itfc” is on everyone’s mind (at least today)

I saw Itfc and immediately opened a new tab. Then another. Then another. Trends compress time: yesterday’s unknown becomes today’s everywhere. What I saw people linking to David Wright appointed permanent manager of Ipswich Town Women (BBC) DAVID WRIGHT APPOINTED TOWN WOMEN MANAGER (Ipswich Town FC) David Wright named permanent manager of ITFC Women (East … Read more