I clicked “Jon Bon Jovi” and ended up thinking about the bigger picture

I keep a soft eye on trends, and Jon Bon Jovi jumped out immediately. The search bar is where we go when we’re trying to catch up without asking anyone directly. What I saw people linking to Jon Bon Jovi abruptly ends show at Madison Square Garden (Page Six) Bon Jovi Abruptly Ends MSG Concert Read More “I clicked “Jon Bon Jovi” and ended up thinking about the bigger picture”

I couldn’t ignore “Kasper Høgh” today – here’s why it grabbed me

I thought I’d skip posting today, but Kasper Høgh had other plans. I like to think of trends as a map of attention: messy, crowded, and occasionally revealing. What I saw people linking to Celtic 'agree record-breaking transfer fee' to land marquee summer signing (Glasgow Times) Celtic agree stunning club record fee for Kasper Hogh Read More “I couldn’t ignore “Kasper Høgh” today – here’s why it grabbed me”

“Bolton Wanderers”: the story, the subtext, and my takeaway

I came for the headlines and stayed for the curiosity: Bolton Wanderers. I like to think of trends as a map of attention: messy, crowded, and occasionally revealing. What I saw people linking to How To Watch: Bolton v Everton (Everton FC) Everton at Bolton Wanderers: Starting Lineups, TV and Live Streams, How to Watch Read More ““Bolton Wanderers”: the story, the subtext, and my takeaway”

The “All Ireland Football Final 2026” trend, in plain English (and a bit of opinion)

A quick glance at what’s trending turned into a deep breath and a click on All Ireland Football Final 2026. I’m always wary of hot takes, but I do enjoy the first draft of public opinion. What I saw people linking to All-Ireland football final: Can Mayo thwart Kerry's quest for 40 All-Ireland titles? (BBC) Read More “The “All Ireland Football Final 2026” trend, in plain English (and a bit of opinion)”

I keep seeing “Stoke City” – so here’s a quick take

I clicked one thing, then another, and suddenly Stoke City was the centre of my screen. I’m always wary of hot takes, but I do enjoy the first draft of public opinion. What I saw people linking to Emre Tezgel joins Chairboys on loan (Stoke City FC) Wycombe sign Stoke forward Tezgel on loan (BBC) Read More “I keep seeing “Stoke City” – so here’s a quick take”

“Aberdeen Fire” is having a moment. Here’s mine

Not everything trending earns a post, but Aberdeen Fire felt worth a pause. A spike like this usually means people are comparing notes in real time. What I saw people linking to Five people taken to hospital following house fire in Ellon (BBC) Ellon house left devastated by early morning fire (Press and Journal) Five Read More ““Aberdeen Fire” is having a moment. Here’s mine”

The internet is fixated on “Manly Warringah Sea Eagles” – and I get why

A quick glance at what’s trending turned into a deep breath and a click on Manly Warringah Sea Eagles. I find myself wondering what people are hoping to confirm when they type it in. What I saw people linking to Game Day Guide: Round 21 vs Sharks (Manly Warringah Sea Eagles) Manly Sea Eagles vs Read More “The internet is fixated on “Manly Warringah Sea Eagles” – and I get why”

A tiny vibe check on “Nigel Farage Car Crash”

I thought I’d skip posting today, but Nigel Farage Car Crash had other plans. When something like this spikes, I always wonder what people are really searching for: clarity, gossip, context, or just the comfort of seeing that everyone else is curious too. What I saw people linking to Woman crashes car seconds after swearing Read More “A tiny vibe check on “Nigel Farage Car Crash””

On “Taylor Simone Ledward”: the headline version and the human version

I saw Taylor Simone Ledward trending and felt that little jolt of ‘what did I miss?’ At its best, a trend is a shortcut to context. At its worst, it’s a game of telephone. What I saw people linking to Black Panther star Chadwick Boseman's family in legal dispute with his widow (BBC) Chadwick Boseman’s Read More “On “Taylor Simone Ledward”: the headline version and the human version”

On “Rent Control”: the headline version and the human version

I did the classic ‘quick scroll’ and somehow ended up staring at Rent Control like it was a riddle. I often start with the basics: what happened, who noticed, and why it spread. What I saw people linking to Angela Rayner rules out rent controls in England (BBC) Burnham set to ditch controversial housing policy Read More “On “Rent Control”: the headline version and the human version”