One trend, one coffee: “Mcdonalds Cards”

This is one of those ‘I should probably understand this’ moments: Mcdonalds Cards. Part of me loves the speed of it – a million people asking the same question within the same hour. What I saw people linking to McDonald's taps into nostalgia with trading card promotion (Campaign) McDonald’s on its mission to gamify its … Read more

So, “Aaron Ramsey” is trending. Let’s talk about it

I saw Aaron Ramsey trending and felt that little jolt of ‘what did I miss?’ Trends are funny – they’re half news, half group chat energy. You can almost feel the collective ‘Wait, what?’ through the screen. What I saw people linking to Ramsey left out again for Wales' World Cup play-offs (BBC) Leeds quartet … Read more

My quick notes on “Kfc Pickle Menu” while it’s blowing up

I checked the trending list out of habit and got immediately snagged by Kfc Pickle Menu. A spike like this usually means people are comparing notes in real time. What I saw people linking to KFC launches an 'incredible' pickle menu, complete with a pickle Pepsi drink.. (Good Housekeeping) KFC unveils divisive new pickle menu … Read more

I keep seeing “Bob Mortimer” – so here’s a quick take

I checked the trending list out of habit and got immediately snagged by Bob Mortimer. When something like this spikes, I always wonder what people are really searching for: clarity, gossip, context, or just the comfort of seeing that everyone else is curious too. What I saw people linking to Last One Laughing UK: this … Read more

A tiny vibe check on “Keir Starmer”

I came for the headlines and stayed for the curiosity: Keir Starmer. I find myself wondering what people are hoping to confirm when they type it in. What I saw people linking to UK won't be drawn into 'wider war’ and will work with allies on Strait of Hormuz plan, Starmer says (BBC) Starmer says … Read more

A brief, slightly biased explainer of “Maura Higgins”

I saw Maura Higgins trending and felt that little jolt of ‘what did I miss?’ Sometimes you can feel a story crossing the invisible line from niche to mainstream. What I saw people linking to Maura Higgins' unbuttoned shirt flies open and exposes chest at pre-Oscars party (Daily Star) Maura Higgins dresses to impress at … Read more