This wasn’t on my radar at all – until Brooks Koepka started showing up everywhere. At its best, a trend is a shortcut to context. At its worst, it’s a game of telephone. What I saw people linking to Brooks Koepka’s comeback rolls on. But what’s up with his putter? (GOLF.com) This Could Be the … Read more
I thought I’d skip posting today, but Pga Tour had other plans. Sometimes you can feel a story crossing the invisible line from niche to mainstream. What I saw people linking to Wave of WDs from Cognizant Classic hints at PGA Tour’s potential future (GOLF.com) Expert Picks: Cognizant Classic in The Palm Beaches (PGA Tour) … Read more
I keep a soft eye on trends, and Almeria jumped out immediately. I’m always wary of hot takes, but I do enjoy the first draft of public opinion. What I saw people linking to Cristiano Ronaldo compra el 25% del Almería (Diario AS) El imperio de Cristiano Ronaldo crece: su jugada maestra tras los últimos … Read more
I keep a soft eye on trends, and Jersey jumped out immediately. I can’t help noticing how different generations search for different reasons. What I saw people linking to Jersey approves assisted dying law (BBC) Jersey approves bill to legalise assisted dying for terminally ill adults (The Guardian) Jersey becomes second part of British Isles … Read more
This is one of those ‘I should probably understand this’ moments: Ian Huntley. Trends compress time: yesterday’s unknown becomes today’s everywhere. What I saw people linking to Soham murderer Ian Huntley seriously injured in prison assault (Sky News) Ian Huntley in critical condition after prison attack (The Telegraph) Ian Huntley attacked in prison and airlifted … Read more
I saw M&S and immediately opened a new tab. Then another. Then another. It’s a reminder that the internet isn’t one conversation – it’s thousands happening at once. What I saw people linking to M&S store planned near M65 services in Lancashire (BBC) M&S lines up Colne foodhall (Place North West) Mega new M&S store … Read more
I wasn’t trying to get pulled into the trending vortex, but Ind vs Zim got me anyway. Sometimes the trend isn’t the story – the reaction is. What I saw people linking to India v Zimbabwe | Feel The Thrill | Match Preview | T20WC 2026 (ICC) India vs Zimbabwe LIVE Score, T20 World Cup … Read more
I clicked one thing, then another, and suddenly Ocado Jobs was the centre of my screen. Trends are funny – they’re half news, half group chat energy. You can almost feel the collective ‘Wait, what?’ through the screen. What I saw people linking to Ocado to axe 1,000 jobs in cost-cutting drive (BBC) Ocado to … Read more
I came for the headlines and stayed for the curiosity: Your Party. I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. What I saw people linking to Zero hour: Corbyn and Sultana duke it out in battle for … Read more
This wasn’t on my radar at all – until Manchester Central Mosque started showing up everywhere. I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. What I saw people linking to Man arrested after 'axe carried into mosque' … Read more