I tried to summarise “Jersey” without the noise

I keep a soft eye on trends, and Jersey jumped out immediately. I can’t help noticing how different generations search for different reasons. What I saw people linking to Jersey approves assisted dying law (BBC) Jersey approves bill to legalise assisted dying for terminally ill adults (The Guardian) Jersey becomes second part of British Isles … Read more

On “Ian Huntley”: the headline version and the human version

This is one of those ‘I should probably understand this’ moments: Ian Huntley. Trends compress time: yesterday’s unknown becomes today’s everywhere. What I saw people linking to Soham murderer Ian Huntley seriously injured in prison assault (Sky News) Ian Huntley in critical condition after prison attack (The Telegraph) Ian Huntley attacked in prison and airlifted … Read more

I went looking up “M&S” so you don’t have to

I saw M&S and immediately opened a new tab. Then another. Then another. It’s a reminder that the internet isn’t one conversation – it’s thousands happening at once. What I saw people linking to M&S store planned near M65 services in Lancashire (BBC) M&S lines up Colne foodhall (Place North West) Mega new M&S store … Read more

A trend check: “Ind vs Zim” and what it might mean

I wasn’t trying to get pulled into the trending vortex, but Ind vs Zim got me anyway. Sometimes the trend isn’t the story – the reaction is. What I saw people linking to India v Zimbabwe | Feel The Thrill | Match Preview | T20WC 2026 (ICC) India vs Zimbabwe LIVE Score, T20 World Cup … Read more

A trend check: “Ocado Jobs” and what it might mean

I clicked one thing, then another, and suddenly Ocado Jobs was the centre of my screen. Trends are funny – they’re half news, half group chat energy. You can almost feel the collective ‘Wait, what?’ through the screen. What I saw people linking to Ocado to axe 1,000 jobs in cost-cutting drive (BBC) Ocado to … Read more

One trend, one coffee: “Your Party”

I came for the headlines and stayed for the curiosity: Your Party. I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. What I saw people linking to Zero hour: Corbyn and Sultana duke it out in battle for … Read more

A tiny vibe check on “Angela Scanlon”

I wasn’t planning to write about what’s trending today, but Angela Scanlon kept popping up – so here we are. I always ask myself whether this is about facts, feelings, or a mix of both. What I saw people linking to Angela Scanlon replaces Cat Deeley on This Morning as fans give verdict (London Evening … Read more

I keep seeing “Lindsay Hoyle” – so here’s a quick take

A quiet morning, a loud trend: Lindsay Hoyle. When something like this spikes, I always wonder what people are really searching for: clarity, gossip, context, or just the comfort of seeing that everyone else is curious too. What I saw people linking to Speaker passed information to police on Mandelson ahead of arrest (BBC) Mandelson's … Read more