“Amd Stock” popped up – and I couldn’t not click

I clicked one thing, then another, and suddenly Amd Stock was the centre of my screen. It’s a reminder that the internet isn’t one conversation – it’s thousands happening at once. What I saw people linking to Meta agrees multibillion-dollar chip deal with AMD (Financial Times) Meta and AMD set huge AI chips pact (Axios) … Read more

What’s behind “Alysa Liu Gold Medal” right now? A personal read

I thought I’d skip posting today, but Alysa Liu Gold Medal had other plans. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Alysa Liu wins Winter Olympics gold to end US women’s 24-year figure skating drought (The Guardian) Alysa Liu, her … Read more

“Arc Raiders Update Shrouded Sky” is trending in the UK – here’s what I noticed

The internet has chosen its topic of the day, and apparently it’s Arc Raiders Update Shrouded Sky. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Shrouded Sky update: The hurricane strikes (ARC Raiders) Embark Shows Off Arc Raiders Shrouded Sky Update … Read more

“Gisele Pelicot” popped up – and I couldn’t not click

I keep a soft eye on trends, and Gisele Pelicot jumped out immediately. Part of me loves the speed of it – a million people asking the same question within the same hour. What I saw people linking to Queen tells Gisèle Pelicot her new memoir left her 'speechless' (BBC) Queen meets French rape survivor … Read more

“Novo Nordisk” in my feed: a few thoughts

You know when a word keeps following you around online? Today that word was Novo Nordisk. At its best, a trend is a shortcut to context. At its worst, it’s a game of telephone. What I saw people linking to Novo Nordisk shares drop after poor trial results for new obesity drug (Financial Times) Novo … Read more

What’s behind “Maxi Shield” right now? A personal read

I checked the trending list out of habit and got immediately snagged by Maxi Shield. A spike like this usually means people are comparing notes in real time. What I saw people linking to Vale Maxi Shield: LGBTQ+ Community Mourns Passing of Drag Icon (Star Observer) Drag Race star dies aged 51 just five months … Read more

A tiny vibe check on “Luci4”

There’s always one trend that feels oddly personal – today it’s Luci4. I can’t help noticing how different generations search for different reasons. What I saw people linking to James Dear, aka Luci4, Death: Rapper and Sigilkore Pioneer Passes Away at 23 (Surf Radio Falmouth) Luci4, 4jay aka James Dear Net Worth 2026: What Happened … Read more

My small attempt to make sense of “Zim vs Wi”

Some trends glide by. Zim vs Wi basically waved at me until I paid attention. I’m always wary of hot takes, but I do enjoy the first draft of public opinion. What I saw people linking to High stakes for a rare West Indies-Zimbabwe clash (ESPNcricinfo) Zimbabwe v West Indies | Feel The Thrill | … Read more