“Martin Lewis” is trending – here’s the part that feels important

Not everything trending earns a post, but Martin Lewis felt worth a pause. Sometimes the trend isn’t the story – the reaction is. What I saw people linking to Martin Lewis ambushes Badenoch on Good Morning Britain over student loans plan (The Guardian) Martin Lewis gatecrashes Badenoch interview on student loans system ‘nightmare’ (The Independent) … Read more

My small attempt to make sense of “Ruth Langsford”

This wasn’t on my radar at all – until Ruth Langsford started showing up everywhere. I find myself wondering what people are hoping to confirm when they type it in. What I saw people linking to Ruth Langsford: 'I've found peace after my split from Eammon!' (ITVX) Coming this weekend (Mail+ Editions) ‘I was crying … Read more

“Jesse Tyler Ferguson” is trending – here’s the angle that stood out to me

I thought I’d skip posting today, but Jesse Tyler Ferguson had other plans. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Further casting for Jesus Christ Superstar at The London Palladium revealed (WhatsOnStage) Boy George | Jesus Christ Superstar | London … Read more

A brief, slightly biased explainer of “Supreme”

The internet has chosen its topic of the day, and apparently it’s Supreme. A spike like this usually means people are comparing notes in real time. What I saw people linking to UK set to be among worst hit by Trump's 15% global tariff (BBC) US to stop collecting Trump tariffs ruled illegal by supreme … Read more

Why “Princess Andre” is on everyone’s mind (at least today)

This is one of those ‘I should probably understand this’ moments: Princess Andre. Sometimes the trend isn’t the story – the reaction is. What I saw people linking to Katie Price made marriage legal just FIVE days ago in 2nd ceremony despite pals' warning – as real certificate revealed (The Sun) Katie Price marries Lee … Read more

“Sidney Crosby” popped up – and I couldn’t not click

I keep a soft eye on trends, and Sidney Crosby jumped out immediately. I often start with the basics: what happened, who noticed, and why it spread. What I saw people linking to 2026 Olympic Games: Sidney Crosby will not play in men's gold-medal game against the U.S. (CBC) Crosby practices with Team Canada, could … Read more

A brief, slightly biased explainer of “Sunderland vs Fulham”

This wasn’t on my radar at all – until Sunderland vs Fulham started showing up everywhere. A spike like this usually means people are comparing notes in real time. What I saw people linking to Sunderland vs Fulham LIVE! Premier League score, match updates, team news, stream and highlights (Sky Sports) Sunderland vs Fulham predictions, … Read more

“Ice Hockey Final” is having a moment. Here’s mine

I saw Ice Hockey Final trending and felt that little jolt of ‘what did I miss?’ I always ask myself whether this is about facts, feelings, or a mix of both. What I saw people linking to Canada and USA to meet in charged Olympic finale (BBC) Winter Olympics men’s ice hockey final: Canada v … Read more

My quick notes on “Kalvin Phillips” while it’s blowing up

Some trends glide by. Kalvin Phillips basically waved at me until I paid attention. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Kalvin Phillips exclusive interview: Sheffield United midfielder discusses his surprise Deadline Day loan move from Man City (Sky Sports) … Read more