“Mbe” today: what people seem to be reacting to

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The internet has chosen its topic of the day, and apparently it’s Mbe. Sometimes a trend is a breaking-news echo. Sometimes it’s pure vibe. What I saw people linking to Luke Littler: World No 1 presented with MBE by Prince William at Windsor Castle for his contribution to the sport of darts (Sky Sports) Prince … Read more

The internet is fixated on “Jet2 Summer Flight Fuel” – and I get why

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I wasn’t looking for a new obsession today, but Jet2 Summer Flight Fuel volunteered. Sometimes the trend isn’t the story – the reaction is. What I saw people linking to Jet2 updates summer passengers over fuel shortage concerns (The Independent) Jet2 issues update on flights from Bournemouth Airport (Bournemouth Echo) Jet2 issues summer 2026 travel … Read more

So, “Michael Hutchence” is trending. Let’s talk about it

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Some trends glide by. Michael Hutchence basically waved at me until I paid attention. There’s a strange comfort in watching a shared curiosity ripple across the country. What I saw people linking to Kylie Minogue reveals she had second cancer diagnosis in 2021 (BBC) Kylie review – this refreshingly raw, real encounter with pop royalty … Read more

I saw “Jenny Gilruth” trending and did a double take

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There are some days when a trend feels like background noise, and some days when it feels like it’s tapping you on the shoulder. Today, that shoulder-tap was Jenny Gilruth. It’s fascinating how quickly a topic can become common knowledge just by being searched enough. What I saw people linking to John Swinney sworn in … Read more

A brief, slightly biased explainer of “Saleh Mamman”

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A quick glance at what’s trending turned into a deep breath and a click on Saleh Mamman. Trends compress time: yesterday’s unknown becomes today’s everywhere. What I saw people linking to Nigeria arrests former minister in hiding after corruption conviction (BBC) Saleh Mamman arrested: EFCC arrest former minister of power Saleh Mamman court sentence to … Read more

A brief, slightly biased explainer of “Jens Berthel Askou”

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I keep a soft eye on trends, and Jens Berthel Askou jumped out immediately. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Motherwell boss Jens Berthel Askou on three-man shortlist for manager job amid Celtic interest (The Scottish Sun) Celtic Handed … Read more

So, “Geddy Lee” is trending. Let’s talk about it

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I keep a soft eye on trends, and Geddy Lee jumped out immediately. Sometimes a trend is a breaking-news echo. Sometimes it’s pure vibe. What I saw people linking to “Many drummers reached out to me in the aftermath of Neil’s passing. That was most distasteful to me”: Geddy Lee and Alex Lifeson on the … Read more

What’s behind “Monsoon” right now? A personal read

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This is one of those ‘I should probably understand this’ moments: Monsoon. Sometimes a trend is a breaking-news echo. Sometimes it’s pure vibe. What I saw people linking to Civic bodies intensify pre-monsoon drive ahead of southwest monsoon (The Times of India) IMD forecasts monsoon arrival in Kerala around May 26, issues rain alerts (Deccan … Read more