Daily Trends

I wasn’t trying to get pulled into the trending vortex, but Chesterfield Fc got me anyway. At its best, a trend is a shortcut to context. At its worst, it’s a game of telephone. What I saw people linking to 'It’s a split second decision, whether anyone likes it or not' – Chesterfield chief Paul Read More “A tiny vibe check on “Chesterfield Fc””

I came for the headlines and stayed for the curiosity: Jack Wilshere. It’s a reminder that the internet isn’t one conversation – it’s thousands happening at once. What I saw people linking to The Football Interview: Jack Wilshere on management, Mikel Arteta, Max Dowman & Luton Town (BBC) Luton Town: Jack Wilshere on 'full-circle' return Read More “Why “Jack Wilshere” is on everyone’s mind (at least today)”

I came for the headlines and stayed for the curiosity: Tennents Sixes. I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. What I saw people linking to Tankards, Clough & 'creaky joints' – Tennent's Sixes returns (BBC) Waghorn Read More “I clicked “Tennents Sixes” and ended up thinking about the bigger picture”

I wasn’t looking for a new obsession today, but Man Utd vs Liverpool volunteered. I can’t help noticing how different generations search for different reasons. What I saw people linking to Manchester United vs Liverpool: Women's Super League stats & head-to-head (BBC) LFC Women team news: Mao Itamura, Lucy Parry, Sophie Roman Haug and Mari Read More “I couldn’t ignore “Man Utd vs Liverpool” today – here’s why it grabbed me”

I thought I’d skip posting today, but Charles Spencer, 9Th Earl Spencer had other plans. Part of me loves the speed of it – a million people asking the same question within the same hour. What I saw people linking to Earl Spencer: King’s response to my book was very aggressive (The Times) Charles Spencer Read More “The internet is fixated on “Charles Spencer, 9Th Earl Spencer” – and I get why”

You know when a word keeps following you around online? Today that word was Olivia Dean. Trends compress time: yesterday’s unknown becomes today’s everywhere. What I saw people linking to Olivia Dean accused of copying Bill Withers' Just The Two of Us (BBC) Olivia Dean’s ‘Art of Loving’ Song Accused of Copying Bill Withers’ ‘Just Read More “A tiny vibe check on “Olivia Dean””

There’s always one trend that feels oddly personal – today it’s South Korea vs Venezuela. If you squint, trending topics are basically a public pulse-check. What I saw people linking to South Korea vs Venezuela: Friendlies stats & head-to-head (BBC) Meet Minsu Kim: Inside story of South Korean's journey to Rangers (The Rangers Review) Moment Read More “A curious thing about “South Korea vs Venezuela” that I can’t stop thinking about”

I clicked one thing, then another, and suddenly Alison Hammond was the centre of my screen. I can’t help noticing how different generations search for different reasons. What I saw people linking to Alison Hammond's absence explained as This Morning presenter rushes out of studio (Daily Star) Alison Hammond pulled off air on This Morning Read More “What’s behind “Alison Hammond” right now? A personal read”

There’s always one trend that feels oddly personal – today it’s Diesel Fuel. I always ask myself whether this is about facts, feelings, or a mix of both. What I saw people linking to Britain cut out of European diesel crisis talks (The Telegraph) US pressures Europe to release diesel reserves as Trump threatens export Read More “My quick notes on “Diesel Fuel” while it’s blowing up”

I keep a soft eye on trends, and Maidenhead Travelodge jumped out immediately. I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. What I saw people linking to Travelodge failed sex assault victim 'at every stage' (BBC) Travelodge Read More “A trend check: “Maidenhead Travelodge” and what it might mean”