My small attempt to make sense of “Air Conditioning”

I came for the headlines and stayed for the curiosity: Air Conditioning. Part of me loves the speed of it – a million people asking the same question within the same hour. What I saw people linking to From ‘heat panic’ to ‘sacrificed at the altar’: Europe’s air conditioning culture wars heat up (The Guardian) … Read more

A small personal take on “Christian Horner”

I came for the headlines and stayed for the curiosity: Christian Horner. At its best, a trend is a shortcut to context. At its worst, it’s a game of telephone. What I saw people linking to Christian Horner: Former Red Bull team principal makes F1 paddock return at British Grand Prix (Sky Sports) Christian Horner … Read more

A small personal take on “Nikola Tsolov”

A quick glance at what’s trending turned into a deep breath and a click on Nikola Tsolov. There’s a strange comfort in watching a shared curiosity ripple across the country. What I saw people linking to British Grand Prix: Alex Dunne fourth as Nikola Tsolov completes Formula 2 double (BBC) Round 7 Post Sprint Race … Read more

A small personal take on “Uk Heatwave Weather 34C Peak”

I saw Uk Heatwave Weather 34C Peak trending and felt that little jolt of ‘what did I miss?’ Trends compress time: yesterday’s unknown becomes today’s everywhere. What I saw people linking to Week-long heatwave due in England with 34C peak in south-east (The Guardian) Heatwave expected to bring hot weather to parts of England (BBC) … Read more

The internet is fixated on “Channel 4” – and I get why

I wasn’t trying to get pulled into the trending vortex, but Channel 4 got me anyway. There’s a strange comfort in watching a shared curiosity ripple across the country. What I saw people linking to 24 Hours in Police Custody issues warning as 'brutal' episode returns to Channel 4 (Wales Online) 24 Hours in Police … Read more

One trend, one coffee: “El Niño”

I saw El Niño trending and felt that little jolt of ‘what did I miss?’ I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. What I saw people linking to Se prevé una intensificación de El Niño, lo … Read more