So, “Scottie Scheffler” is trending. Let’s talk about it

The internet has chosen its topic of the day, and apparently it’s Scottie Scheffler. Sometimes a trend is a breaking-news echo. Sometimes it’s pure vibe. What I saw people linking to PGA Champions Dinner offered new window into Scottie Scheffler’s greatness (GOLF.com) PGA of America releases 2026 PGA Champions Dinner portrait at Aronimink (Golfweek) PGA … Read more

“Dave Allen”: the story, the subtext, and my takeaway

I opened my browser this morning expecting the usual mix of headlines and distractions – and then I saw Dave Allen sitting there in the trending list. I can’t help noticing how different generations search for different reasons. What I saw people linking to Dave Allen vs. Filip Hrgovic: How to watch in UK, ring … Read more

A trend check: “Loose Men” and what it might mean

I saw Loose Men trending and felt that little jolt of ‘what did I miss?’ When something like this spikes, I always wonder what people are really searching for: clarity, gossip, context, or just the comfort of seeing that everyone else is curious too. What I saw people linking to LOOSE MEN RETURNS TO ITV, … Read more

“Jordan Stephens” is everywhere right now’ and I have thoughts

This is one of those ‘I should probably understand this’ moments: Jordan Stephens. When a phrase jumps like this, it’s usually because something happened – or someone said something – or both. What I saw people linking to Staffordshire Women’s Aid win Gold at charity film awards (Stoke Nub News) Interview film featuring Jordan Stephens … Read more

So, “Evika Silina” is trending. Let’s talk about it

This wasn’t on my radar at all – until Evika Silina started showing up everywhere. Sometimes a trend is a breaking-news echo. Sometimes it’s pure vibe. What I saw people linking to Latvian PM Evika Silina resigns over response to drone incursions (BBC) Latvia’s Prime Minister resigns over Ukraine Russia drone incidents (AOL.com) NATO fighter … Read more

So, “Sparks” is trending. Let’s talk about it

You know when a word keeps following you around online? Today that word was Sparks. I’m always wary of hot takes, but I do enjoy the first draft of public opinion. What I saw people linking to Indiana takes on Los Angeles following Mitchell's 30-point game (FOX Sports) Caitlin Clark and Indiana Fever return to … Read more

A trend check: “Court” and what it might mean

I noticed Court climbing the list and decided to follow the trail. I often start with the basics: what happened, who noticed, and why it spread. What I saw people linking to Barrister in Palestine Action trial wins contempt challenge (BBC) Palestine Action barrister wins appeal against contempt of court charge over trial speech (The … Read more