On “Jubril Okedina”: the headline version and the human version

Some trends glide by. Jubril Okedina basically waved at me until I paid attention. Trends are funny – they’re half news, half group chat energy. You can almost feel the collective ‘Wait, what?’ through the screen. What I saw people linking to Barnsley sign defender Okedina on one-year deal (BBC) Barnsley FC complete signing of Read More “On “Jubril Okedina”: the headline version and the human version”

On “Scooter Braun”: the headline version and the human version

I wasn’t planning to write about what’s trending today, but Scooter Braun kept popping up – so here we are. I find myself wondering what people are hoping to confirm when they type it in. What I saw people linking to Exclusive | Scooter Braun wants to marry Sydney Sweeney: ‘He thinks she is the Read More “On “Scooter Braun”: the headline version and the human version”

A brief, slightly biased explainer of “Solar Power”

A quick glance at what’s trending turned into a deep breath and a click on Solar Power. I like to think of trends as a map of attention: messy, crowded, and occasionally revealing. What I saw people linking to ‘Offensively cheap’: solar power is looking up (Financial Times) Strengthening the solar ecosystem (Dawn) Pakistan’s Solar Read More “A brief, slightly biased explainer of “Solar Power””

Why “Shirley Ballas” is on everyone’s mind (at least today)

I checked the trending list out of habit and got immediately snagged by Shirley Ballas. I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. What I saw people linking to Shirley Ballas, 66, steps out with new man, Read More “Why “Shirley Ballas” is on everyone’s mind (at least today)”

I keep seeing “Uk Rental Market Mortgage Rates” – so here’s a quick take

There’s always one trend that feels oddly personal – today it’s Uk Rental Market Mortgage Rates. Trends compress time: yesterday’s unknown becomes today’s everywhere. What I saw people linking to Rent rises set to speed up in gloomy forecast for tenants (BBC) Rental supply falls for first time in three years, Zoopla reveals (The Negotiator) Read More “I keep seeing “Uk Rental Market Mortgage Rates” – so here’s a quick take”

I went looking up “Next James Bond” so you don’t have to

I wasn’t looking for a new obsession today, but Next James Bond volunteered. Sometimes the trend isn’t the story – the reaction is. What I saw people linking to James Bond Has Been Picked, Says Gary Oldman, Who Hopes forJack Lowden (Variety) Tom Ellis: 'Pierce Brosnan told me I'd make a good James Bond' (Metro.co.uk) Read More “I went looking up “Next James Bond” so you don’t have to”

The “Michael J. Fox” trend, in plain English (and a bit of opinion)

I wasn’t planning to write about what’s trending today, but Michael J. Fox kept popping up – so here we are. Sometimes the trend isn’t the story – the reaction is. What I saw people linking to “Maybe just long enough”: the 1984 song Michael J Fox calls his “personal anthem” (Far Out Magazine) The Read More “The “Michael J. Fox” trend, in plain English (and a bit of opinion)”

“Illegal Dumping” is everywhere right now’ and I have thoughts

I saw Illegal Dumping trending and felt that little jolt of ‘what did I miss?’ I’m always wary of hot takes, but I do enjoy the first draft of public opinion. What I saw people linking to Three compounded after CCTV catches rubbish dumping in Klang (mediaselangor.com) Melbourne man removes trailers of rubbish dumped in Read More ““Illegal Dumping” is everywhere right now’ and I have thoughts”

I tried to summarise “Jamie Dimon” without the noise

A quiet morning, a loud trend: Jamie Dimon. Part of me loves the speed of it – a million people asking the same question within the same hour. What I saw people linking to UK banks don’t have a windfall to tax (Financial Times) JP Morgan boss meets Burnham and Healey amid fears of bank Read More “I tried to summarise “Jamie Dimon” without the noise”

I clicked “Police” and ended up thinking about the bigger picture

I saw Police and immediately opened a new tab. Then another. Then another. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Arrest after car collides with eight parked vehicles in Brighton (BBC) Mini rams two police cars (Brighton and Hove News) Read More “I clicked “Police” and ended up thinking about the bigger picture”