So, “Bluesky Outage” is trending. Let’s talk about it

I did the classic ‘quick scroll’ and somehow ended up staring at Bluesky Outage like it was a riddle. When a phrase jumps like this, it’s usually because something happened – or someone said something – or both. What I saw people linking to Bluesky down as users struggle to access social media site (The … Read more

I couldn’t ignore “Arc Raiders” today – here’s why it grabbed me

There’s always one trend that feels oddly personal – today it’s Arc Raiders. I can’t help noticing how different generations search for different reasons. What I saw people linking to Epic Games Pins ‘Fortnite’ Comeback on Disney Partnership (Bloomberg.com) Epic Games is working on an Arc Raiders-like Disney extraction shooter slated to release by the … Read more

A trend check: “Marseille” and what it might mean

You know when a word keeps following you around online? Today that word was Marseille. I always ask myself whether this is about facts, feelings, or a mix of both. What I saw people linking to Kanye West reporte son concert à Marseille après la menace d’interdiction de Laurent Nuñez liée à ses propos antisémites … Read more

My small attempt to make sense of “Liam Neeson”

I wasn’t trying to get pulled into the trending vortex, but Liam Neeson got me anyway. It’s fascinating how quickly a topic can become common knowledge just by being searched enough. What I saw people linking to Liam Neeson's “underrated” thriller remake is now streaming for free (Yahoo Movies UK) Liam Neeson's “underrated” thriller remake … Read more

“Namibia vs Scotland” in my feed: a few thoughts

I keep a soft eye on trends, and Namibia vs Scotland jumped out immediately. There’s a strange comfort in watching a shared curiosity ripple across the country. What I saw people linking to Namibia v Scotland | Match Highlights | ICC Men's CWC League 2 (ICC) Scotland beat Namibia thanks to McMullen masterclass (BBC) NAM … Read more