My quick notes on “Axel Rudakubana” while it’s blowing up

This is one of those ‘I should probably understand this’ moments: Axel Rudakubana. I find myself wondering what people are hoping to confirm when they type it in. What I saw people linking to Southport killer's family and authorities could have prevented deadly attack on dance class, inquiry finds (BBC) Southport killer's parents could have … Read more

A small personal take on “Asia Flights Cancelled Delayed”

I wasn’t looking for a new obsession today, but Asia Flights Cancelled Delayed volunteered. Part of me loves the speed of it – a million people asking the same question within the same hour. What I saw people linking to Flights Cancelled In Asia As Thailand, Japan, Singapore, UAE, India, And Indonesia Cancel 67 And … Read more

I tried to summarise “Jack Draper” without the noise

I saw Jack Draper trending and felt that little jolt of ‘what did I miss?’ It’s a reminder that the internet isn’t one conversation – it’s thousands happening at once. What I saw people linking to What tennis fans will learn about Jack Draper at the Barcelona Open (Tennishead) Tomas Martin Etcheverry vs Jack Draper … Read more

So, “Chang Bingyu” is trending. Let’s talk about it

I wasn’t planning to write about what’s trending today, but Chang Bingyu kept popping up – so here we are. Sometimes the trend isn’t the story – the reaction is. What I saw people linking to Magnificent Chang Pockets Bumper Bonus (World Snooker Tour) Snooker star involved in match fixing scandal lands £172,000 bonus at … Read more

My small attempt to make sense of “Tfi Friday”

A quiet morning, a loud trend: Tfi Friday. When something like this spikes, I always wonder what people are really searching for: clarity, gossip, context, or just the comfort of seeing that everyone else is curious too. What I saw people linking to TFI Friday returns to TV THIS week as line up of A-list … Read more

A small personal take on “Larry Cohen”

I checked the trending list out of habit and got immediately snagged by Larry Cohen. Trends are funny – they’re half news, half group chat energy. You can almost feel the collective ‘Wait, what?’ through the screen. What I saw people linking to Aussie actress, 50, spotted with footballer, 38 (News.com.au) Isla Fisher Spotted With … Read more

“Palantir” popped up – and I couldn’t not click

I clicked one thing, then another, and suddenly Palantir was the centre of my screen. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Why Palantir (PLTR) Remains a Standout in Agentic AI at Scale (Yahoo Finance) Donald Trump touts Palantir’s ‘war’ … Read more

I went looking up “Anfield” so you don’t have to

The internet has chosen its topic of the day, and apparently it’s Anfield. I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. What I saw people linking to On demand: Watch Liverpool in pre-PSG training (Liverpool FC) Virgil … Read more