A brief, slightly biased explainer of “Rita Wilson”

There are some days when a trend feels like background noise, and some days when it feels like it’s tapping you on the shoulder. Today, that shoulder-tap was Rita Wilson. I find myself wondering what people are hoping to confirm when they type it in. What I saw people linking to Hollywood star Rita Wilson … Read more

A brief, slightly biased explainer of “What Is Nato”

I saw What Is Nato trending and felt that little jolt of ‘what did I miss?’ If you squint, trending topics are basically a public pulse-check. What I saw people linking to Sweden to host the next meeting of NATO Ministers of Foreign Affairs (NATO HQ) Helsingborg is hosting Sweden’s first NATO meeting on 21–22 … Read more

“James Vowles”: the story, the subtext, and my takeaway

I keep a soft eye on trends, and James Vowles jumped out immediately. A spike like this usually means people are comparing notes in real time. What I saw people linking to Williams sack James Vowles, sign Christian Horner and Jonathan Wheatley to save the great Formula 1 team (grandprix247) What is happening with two … Read more

A tiny vibe check on “Sophie Habboo”

There’s always one trend that feels oddly personal – today it’s Sophie Habboo. I often start with the basics: what happened, who noticed, and why it spread. What I saw people linking to Jamie Laing and Sophie Habboo: parenthood, arguments and welcoming baby Ziggy (ITVX) Jamie Laing and Sophie Habboo's “intimate” show Raising Chelsea gets … Read more

A brief, slightly biased explainer of “Gta Vi”

The internet has chosen its topic of the day, and apparently it’s Gta Vi. There’s a strange comfort in watching a shared curiosity ripple across the country. What I saw people linking to GTA 6: All The Information About the Release and Game Features (GameSpace.com) Grand Theft Auto 6 Fully Procedural Breakable Glass System Is … Read more

“Sky Atlantic” popped up – and I couldn’t not click

I clicked one thing, then another, and suddenly Sky Atlantic was the centre of my screen. Sometimes a trend is a breaking-news echo. Sometimes it’s pure vibe. What I saw people linking to Virgin Media TV Boss Speaks: HBO Max, Sky Atlantic & More (Cord Busters) Virgin Media TV customers get a great free gift … Read more