I tried to summarise “Jersey” without the noise

I keep a soft eye on trends, and Jersey jumped out immediately. I can’t help noticing how different generations search for different reasons. What I saw people linking to Jersey approves assisted dying law (BBC) Jersey approves bill to legalise assisted dying for terminally ill adults (The Guardian) Jersey becomes second part of British Isles … Read more

So, “Almeria” is trending. Let’s talk about it

I keep a soft eye on trends, and Almeria jumped out immediately. I’m always wary of hot takes, but I do enjoy the first draft of public opinion. What I saw people linking to Cristiano Ronaldo compra el 25% del Almería (Diario AS) El imperio de Cristiano Ronaldo crece: su jugada maestra tras los últimos … Read more

What “Pga Tour” says about the mood today (at least to me)

I thought I’d skip posting today, but Pga Tour had other plans. Sometimes you can feel a story crossing the invisible line from niche to mainstream. What I saw people linking to Wave of WDs from Cognizant Classic hints at PGA Tour’s potential future (GOLF.com) Expert Picks: Cognizant Classic in The Palm Beaches (PGA Tour) … Read more

A trend check: “Brooks Koepka” and what it might mean

This wasn’t on my radar at all – until Brooks Koepka started showing up everywhere. At its best, a trend is a shortcut to context. At its worst, it’s a game of telephone. What I saw people linking to Brooks Koepka’s comeback rolls on. But what’s up with his putter? (GOLF.com) This Could Be the … Read more

One trend, one coffee: “Your Party”

I came for the headlines and stayed for the curiosity: Your Party. I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. What I saw people linking to Zero hour: Corbyn and Sultana duke it out in battle for … Read more

A trend check: “Ocado Jobs” and what it might mean

I clicked one thing, then another, and suddenly Ocado Jobs was the centre of my screen. Trends are funny – they’re half news, half group chat energy. You can almost feel the collective ‘Wait, what?’ through the screen. What I saw people linking to Ocado to axe 1,000 jobs in cost-cutting drive (BBC) Ocado to … Read more

A trend check: “Ind vs Zim” and what it might mean

I wasn’t trying to get pulled into the trending vortex, but Ind vs Zim got me anyway. Sometimes the trend isn’t the story – the reaction is. What I saw people linking to India v Zimbabwe | Feel The Thrill | Match Preview | T20WC 2026 (ICC) India vs Zimbabwe LIVE Score, T20 World Cup … Read more

I went looking up “M&S” so you don’t have to

I saw M&S and immediately opened a new tab. Then another. Then another. It’s a reminder that the internet isn’t one conversation – it’s thousands happening at once. What I saw people linking to M&S store planned near M65 services in Lancashire (BBC) M&S lines up Colne foodhall (Place North West) Mega new M&S store … Read more

Why “Tori Amos” is on everyone’s mind (at least today)

A quiet morning, a loud trend: Tori Amos. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Tori Amos Introduces Her New Album With “Stronger Together” (Pitchfork) Tori Amos Teams Up with Her Daughter Tash for New Single 'Stronger Together' from Her … Read more