I did the classic ‘quick scroll’ and somehow ended up staring at Ashley Perez like it was a riddle. At its best, a trend is a shortcut to context. At its worst, it’s a game of telephone. What I saw people linking to Phil Mickelson denies misconduct allegations over golf club exits (BBC) Phil Mickelson … Read more
I saw Mary Berry trending and felt that little jolt of ‘what did I miss?’ I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. What I saw people linking to Mary Berry spotted in public after finding 'joy' … Read more
I wasn’t looking for a new obsession today, but People Smuggler Bbc volunteered. I can’t help noticing how different generations search for different reasons. What I saw people linking to People smuggler convicted in France found by BBC living in UK and seeking asylum (BBC) Convicted people smuggler reportedly living in UK should be deported, … Read more
I wasn’t planning to write about what’s trending today, but Dan Evans kept popping up – so here we are. Sometimes a trend is a breaking-news echo. Sometimes it’s pure vibe. What I saw people linking to Evans 'happy with decision' to retire after Wimbledon (BBC) Tim Henman confirms the reason Dan Evans was not … Read more
You know when a word keeps following you around online? Today that word was Glentoran F.c. vs Kilmarnock. The interesting part is the mix: curiosity, concern, entertainment, and the need to know ‘right now’. What I saw people linking to Glentoran (A) team news (Kilmarnock Football Club) Larmour says Kilmarnock test key to European preparations … Read more
I checked the trending list out of habit and got immediately snagged by Halifax. Sometimes the trend isn’t the story – the reaction is. What I saw people linking to Halifax to disappear from UK high street as Lloyds axes bank brand after 173 years (The Guardian) Halifax brand scrapped after 173 years as customers … Read more
I wasn’t looking for a new obsession today, but Pitbull Glasgow volunteered. A spike like this usually means people are comparing notes in real time. What I saw people linking to Pitbull Glasgow: Setlist, stage times, support act, weather and more for Mr Worldwide's Bellahouston Park gig (The Scotsman) Glasgow subway to run until 01:00 … Read more
A quiet morning, a loud trend: Tg Jones. It’s fascinating how quickly a topic can become common knowledge just by being searched enough. What I saw people linking to Up to 150 ex-WHSmith High Street stores to close as resue deal approved (BBC) Up to 150 former WH Smith stores to close as high court … Read more
There’s always one trend that feels oddly personal – today it’s Andrea Medina. The search bar is where we go when we’re trying to catch up without asking anyone directly. What I saw people linking to Andrea Medina, primer fichaje del verano del Manchester United femenino (redamazonica.org) Manchester United ficha a Medina, defensa del Atlético … Read more
A quick glance at what’s trending turned into a deep breath and a click on Learner Tien. The search bar is where we go when we’re trying to catch up without asking anyone directly. What I saw people linking to Wimbledon tennis tips: Preview and best bets for Wednesday July 1 (Sporting Life) Fucsovics vs … Read more