One trend, one coffee: “Linfield vs Kilmarnock”

I wasn’t planning to write about what’s trending today, but Linfield vs Kilmarnock kept popping up – so here we are. The search bar is where we go when we’re trying to catch up without asking anyone directly. What I saw people linking to Linfield (A) match preview (Kilmarnock Football Club) How to watch Linfield … Read more

On “Samsonova”: the headline version and the human version

You know when a word keeps following you around online? Today that word was Samsonova. If you squint, trending topics are basically a public pulse-check. What I saw people linking to Wimbledon (Reuters Connect) Liudmila Samsonova vs. Marie Bouzkova prediction, odds, picks for Wimbledon 2026 (Dimers) Preview: Liudmila Samsonova vs. Marie Bouzkova – Wimbledon prediction, … Read more

A brief, slightly biased explainer of “Fonseca”

I did the classic ‘quick scroll’ and somehow ended up staring at Fonseca like it was a riddle. I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. What I saw people linking to Watch Wimbledon: Fonseca & Bencic … Read more

A small personal take on “Safiullin”

I clicked one thing, then another, and suddenly Safiullin was the centre of my screen. I can’t help noticing how different generations search for different reasons. What I saw people linking to Wimbledon star's wife 'can't watch' as BBC commentators in utter disbelief (Daily Express) Watch Wimbledon: Fonseca & Bencic in early third-round action, plus … Read more

“Electric Vehicles” in my feed: a few thoughts

I saw Electric Vehicles and immediately opened a new tab. Then another. Then another. I can’t help noticing how different generations search for different reasons. What I saw people linking to EVs could save Europe €12 billion and 190 million barrels of oil annually by 2030 (Environment Journal) EV growth can avoid millions of barrels … Read more