Why “Alistair Johnston” is on everyone’s mind (at least today)

Some trends glide by. Alistair Johnston basically waved at me until I paid attention. I can’t help noticing how different generations search for different reasons. What I saw people linking to KMI panel unanimous over two huge Celtic vs Rangers decisions (The Rangers Review) Celtic star Alistair Johnston admits he was 'LUCKY' to avoid Rangers … Read more

“Rangers Game” is having a moment. Here’s mine

A quiet morning, a loud trend: Rangers Game. I always ask myself whether this is about facts, feelings, or a mix of both. What I saw people linking to Zebedee Lawson: The Way We Did It Was Spectacular (Rangers Football Club) Team News: Under-19s Side To Face St Mirren (Rangers Football Club) Report: St Mirren … Read more

A tiny vibe check on “Rangers Fc”

I opened my browser this morning expecting the usual mix of headlines and distractions – and then I saw Rangers Fc sitting there in the trending list. I’m always wary of hot takes, but I do enjoy the first draft of public opinion. What I saw people linking to James Tavernier: Rangers captain 'hurt' at … Read more

I saw “Emily Atack” trending and did a double take

A quick glance at what’s trending turned into a deep breath and a click on Emily Atack. It’s fascinating how quickly a topic can become common knowledge just by being searched enough. What I saw people linking to Rivals season 2: Behind the scenes with Danny Dyer, Aidan Turner and David Tennant (BBC) David Tennant, … Read more

My small attempt to make sense of “Jodie Whittaker”

This is one of those ‘I should probably understand this’ moments: Jodie Whittaker. I can’t help noticing how different generations search for different reasons. What I saw people linking to Dear England trailer released and launch date announced (BBC) 'Dear England': BBC Gives Soccer Miniseries Launch Date & Trailer (Deadline) Dear England TV series sets … Read more

A brief, slightly biased explainer of “Conor Chaplin”

A quiet morning, a loud trend: Conor Chaplin. When something like this spikes, I always wonder what people are really searching for: clarity, gossip, context, or just the comfort of seeing that everyone else is curious too. What I saw people linking to CONOR CHAPLIN TO DEPART TOWN (Ipswich Town FC) 'Will go down in … Read more

A trend check: “Ken Harwood” and what it might mean

There’s always one trend that feels oddly personal – today it’s Ken Harwood. Sometimes a trend is a breaking-news echo. Sometimes it’s pure vibe. What I saw people linking to Gogglebox star Ken Harwood dies aged 77 (The Independent) Gogglebox star dies as Channel 4 show issues tribute (Manchester Evening News) Gogglebox star dies after … Read more